Post on 16-Jul-2015
Panda = On-page
FoundationLook at these 2 things:
Now look at these 4 things!
Configuration Health Traffic & Search Optimisation
ConfigurationThis is the foundation…stuff you set up once and then forget about:
Geographic Targeting
Sitelinks – you can demote certain ones
URL Parameters – leave alone unless you know what you are doing!
Change of URL or Server
Site Speed
Is yours up to scratch?
Site Errors
404 pages, DNS errors
Malware
Health… it’s really important
Traffic and Search
How users move to yoursite and through your site…
• Internal Link Structuredynamic works the best
• Average Visit Durationnumber of pages read
• External linksfrom other websites
OptimisationYour meta data and keywords
Title Tags and Descriptionmake them unique
Match keywordsto individual pages
Do not over-optimise writefor the user experience and not Google
On and
off page convergence
Content is King!
You need to product fresh unique content on your
website that you can distribute around the web
Off page LinksBlog post
Article sites
Presentation sites
Video sites
Podcasts
Photo sites
Social bookmark
sites
Social networking
sites