SEO For Superheros

TheEasyBit

(We l l , eas ie r )

Th i sPresen ta t i on

BlogPaws 2013 – SEO Pro - @mattbeswick

BlogPaws 2013 – SEO Pro - @mattbeswick

Basic Understanding

• Technical Optimisation• Keyword Research• On-Site• Off-Site (Link Building)• Social

Correlation is NOT Causation

BlogPaws 2013 – SEO Pro - @mattbeswick

Let me put it another way...

BlogPaws 2013 – SEO Pro - @mattbeswick

BlogPaws 2013 – SEO Pro - @mattbeswick

Yeah Yeah Yeah...

Teach me the GOODstuff!

BetterKeywordResearch

BlogPaws 2013 – SEO Pro - @mattbeswick

Ubersuggest.org

BlogPaws 2013 – SEO Pro - @mattbeswick

Übersuggest.org

BlogPaws 2013 – SEO Pro - @mattbeswick

Übersuggest.org

BlogPaws 2013 – SEO Pro - @mattbeswick

RemoveThin

Content

BlogPaws 2013 – SEO Pro - @mattbeswick

Thin Content

BlogPaws 2013 – SEO Pro - @mattbeswick

1. Use tag pages sparingly or noindex them.

2. Edit robots.txt to block search result pages.

3. Don’t go OTT with category pages.

OptimiseCategory

Pages

BlogPaws 2013 – SEO Pro - @mattbeswick

BlogPaws 2013 – SEO Pro - @mattbeswick

BlogPaws 2013 – SEO Pro - @mattbeswick

ImplementSchemaMarkup

BlogPaws 2013 – SEO Pro - @mattbeswick

Schema Markup

BlogPaws 2013 – SEO Pro - @mattbeswick

http://schema-creator.org/

Author Markup

BlogPaws 2013 – SEO Pro - @mattbeswick

FixOrphaned

Links

BlogPaws 2013 – SEO Pro - @mattbeswick

WTF are Orphaned Links?!

BlogPaws 2013 – SEO Pro - @mattbeswick

Orphaned Links

BlogPaws 2013 – SEO Pro - @mattbeswick

1. Find all links pointing to your site – Majestic SEO.

2. Remove any duplicates.

3. Check to see if these are 404 errors

4. If so, 301 redirect them

Orphaned Links

BlogPaws 2013 – SEO Pro - @mattbeswick

I did this for BlogPaws.com and found 4 pages…

… Then for dogtipper.com and found 28…

Then for Dogster.com and found 39!

Awesome Guide:http://www.teapotcreative.co.uk/orphaned-

links

BuildCool

Content

BlogPaws 2013 – SEO Pro - @mattbeswick

Infographics

BlogPaws 2013 – SEO Pro - @mattbeswick

If you can, hire an artist to create you some great graphics.

http://www.pet365.co.uk/blog/pet-infographics/

BlogPaws 2013 – SEO Pro - @mattbeswick

Infographic Creation

99designs.com – Post a job, get bids.

dribble.com – Find a designer.

piktochart.com – Build your own.

Infogr.am – Again, create your own.

TheImportance

OfOutreach

BlogPaws 2013 – SEO Pro - @mattbeswick

BlogPaws 2013 – SEO Pro - @mattbeswick

Other Content

Slideshare.net – Upload slide decks.

Quora.com – Be an authority.

Wistia.com - Create and host amazing video.

Dipity.com - Build timelines (or use timeline.js if you’re more technical)

BlogPaws 2013 – SEO Pro - @mattbeswick

But all I want to do isWRITE!

BlogPaws 2013 – SEO Pro - @mattbeswick

Let’s go into a bit more depth on a few

things...

BlogPaws 2013 – SEO Pro - @mattbeswick

Go Big or Go Home!

http://www.seomoz.org/blog/what-kind-of-content-gets-links-in-2012

BlogPaws 2013 – SEO Pro - @mattbeswick

Go Big or Go Home!

http://www.seomoz.org/blog/what-kind-of-content-gets-links-in-2012

BlogPaws 2013 – SEO Pro - @mattbeswick

Not Just for You

• Write for other relevant sites

• Amazing at Social Media? Write for socialmediatoday.com

• Use MyBlogGuest.com for quick exposure

• Sign up for bloggerlinkup.com

• Remember, make sure that the quality is as good for other blogs and sites as it is for your own.

BlogPaws 2013 – SEO Pro - @mattbeswick

Find Opportunities

• inurl:”write for us” dog training

• intitle:”write for us” dog training

• inpostauthor:guest dog training

• Inurl:”guest post” dog training

• Or… just search for dog training, find a good site, and get in touch with them!

Authorship&

Author Rank

BlogPaws 2013 – SEO Pro - @mattbeswick

Co-occurence

BlogPaws 2013 – SEO Pro - @mattbeswick

searchenginejournal.com

The Power ofRelationships

Community.Friends.

Influencers.

BlogPaws 2013 – SEO Pro - @mattbeswick

Relationships for SEO?!

BlogPaws 2013 – SEO Pro - @mattbeswick

EmailBlogger Make Friends

Meet More Friends

Told About BlogPaws

Speak at BlogPaws

2012

Write for BlogPaws

Get Link

Get More Promotion

Speak at BlogPaws

2013

Email YvonneMake Friends

Go to SearchLove

Boston

BlogPaws 2013 – SEO Pro - @mattbeswick

Fight The Man!

BlogPaws 2013 – SEO Pro - @mattbeswick

Turnto

theDARK side?

BlogPaws 2013 – SEO Pro - @mattbeswick

Header Text

Body Text

GoogleIs

ComingFor

YOU!

BlogPaws 2013 – SEO Pro - @mattbeswick

OutsourcingYou don’t

have to do it all

yourself.

BlogPaws 2013 – SEO Pro - @mattbeswick

BlogPaws 2013 – SEO Pro - @mattbeswick

oDeskIs LikeMagic!

BlogPaws 2013 – SEO Pro - @mattbeswick

ExampleResearchProject

Hi,

We need someone to help us research contact information for a list of websites. For this job you will need to be able to use Microsoft Excel, Read English and Browse the Internet.

When applying please include the phrase “I have read the description and can start immediately”.

Looking forward to your application,

MattBlogPaws 2013 – SEO Pro -

@mattbeswick

FactsAnd

Figures

BlogPaws 2013 – SEO Pro - @mattbeswick

148Applications

Within

7Hours

BlogPaws 2013 – SEO Pro - @mattbeswick

Lowest Bid...

BlogPaws 2013 – SEO Pro - @mattbeswick

$0.54/hr

Number that can Follow

instructions...

BlogPaws 2013 – SEO Pro - @mattbeswick

75!(I even outsourced checking this - cost me less than $1).

Interview Process

BlogPaws 2013 – SEO Pro - @mattbeswick

1. Order by cheapest2. Hire the first 8 people3. Send them spreadsheet &

instructions

Data Gathered

BlogPaws 2013 – SEO Pro - @mattbeswick

First NameLast Name

Email AddressURL of Contact Form

Is the site about dogs?Is the the site about cats?Does the site have a blog?

How nice looking is the site?

Sites (double) Researched in

24 hours

BlogPaws 2013 – SEO Pro - @mattbeswick

800

Total Spend

BlogPaws 2013 – SEO Pro - @mattbeswick

$33.14

There really is light at

the end of the tunnel.

BlogPaws 2013 – SEO Pro - @mattbeswick

Thanks!Questions?@mattbeswick

www.mattbeswick.co.uk

s l i deshare .ne t /mat tbesw ick