RESEARCHDiscover persona pain

& keywords

WRITINGWrite the research

PROOFINGproof grammar & SEO

POSTINGPost to your website

PROMOTIONPromote your content

ANALYZEGather data & Iterate

Other On page factors that affect your page's relevancy

Add New PostChocolate Donuts | Mary’s Bakery

best plumbers

The “Perfectly” Optimized Page

http://marysbakery.com/chocolate-donuts

Add Media

SEOCheat Sheet

On page SEO is70%of the reason why you rank

Optimize for Speed

47%of users expect

your page to load in under

2 seconds

60%of users expect

your page to load in under

3 seconds

2 seconds

3 seconds

Use a great content management system

like WordPress

Use a safe & secure host like WPengine

Use a CDN and caching

Optimize your images with WP Smush.it

Optimize your database with WP

Optimize

Disable hotlinking of your images in pages

& posts

Speed up page loads with Lazy Load WP

Delete old post revisions with WP Revision Control

Turn off pingbacks & trackbacks

Avoid other unnecessary WordPress plugins that

bloat your website

Minify and Combine CSS and Javascript

with WP Minify

Check your load times with GTmetrix

HOTLINKING

PLUG-INS

Set Your Website to Index

Fix 404 Errors with a 301 redirect

Fix internal URL redirects

SLOW WEBSITE FAST W

EBSITE

Jan’15 Jul’15 Jan’16 Jul’16

11-20 21-50 51-100 Keywords

Optimize Your Page with Perfect Keyword Density

Publish Content that Solves Your Customer’s Pain

Automate Your Content:Have a System

Make Sure Google CanEasily Crawl Your Website

Your Web PresenceMust Be Mobile-Friendly

References

The Meta Title Tag is the top relevancy signal you control

Our clients website rankings before and after speed optimization

Local service company with a short sales cycle

Longer sales cycle company with a high average sales price

Title Tag Keep it between 50-60 characters long. No

duplicates.

Meta Description Keep it to about 160 words. No duplicates.

URLKeep it short and

concise. Include the main keyword theme.

H1Use only once per page. Second Most important

SEO signal.

H2Use a variant of your

keyword. Can be used multiple times.

Paragraph TextHave a variant of your

keyword about every 100 words.

My water tank just broke and I need a plumber (awareness of pain).

I’m searching Google for the most reputable

plumber (consideration).

I’ve found the best plumber and now I’m ready to

convert (decision).

I just won this contract for Designing Architectural

panels and need someone to manufacture these parts

(awarness).

I’m going to google to see who has experience with

this type of work (consideration which

requires more education then the plumber).

I’ve been educated by an expert and feel

comfortable about making the call to work with them

(decision).

So, here’s a quick list of things you can do to optimize your content

Optimize content with user intent

in mind.

Have a easy to use

website design.

Produce high quality

content (up to 2000 words).

Publish content 1 time

per week or more.

Stay away from duplicate

content.

Stay trendy with

your content.

Use Outbound Links and Internal Links

Boost relevancy.

Alt Text in a Dazzling Photo

Wow readers. Use the alt text.

<H2> The Keys On-Page Seo <H2>

www.marysbakery.com

Mary’s Bakery’s chocolate donuts are possibly the most delicious, perfectly formed, flawlessly chocolately donutsever made.

chocolate-donuts.jpg

chocolate donuts

donuts

donuts

chocolate donuts

chocolate

<H1> Chocolate Donuts | Mary’s Bakery </H1>

CHOCOLATEDONUTS

Chocolate Donuts | Mary’s Bakery

CHOCOLATEDONUTS

CHOCOLATEDONUTS

Start With Your Buyers Journey (browse, compare, buy)

81%of shoppers conduct online research before making big

purchases.

*Solve your customer’s pain problem by educating them

Use Responsive Design: Your website should be mobile

responsive.

Setup Your Google My Business Listing:

Seventy-eight percent of

local-mobile searches result

in offline purchases.

https://www.aykira.com.au/2014/04/importance-website-loading-speed-top-3-factors-limit-website-speed/https://wordpress.org/plugins/wp-smushit/https://wordpress.org/plugins/wp-optimize/#installationhttps://wordpress.org/plugins/jquery-image-lazy-loading/https://wordpress.org/plugins/revision-control/https://gtmetrix.com/https://www.hubspot.com/marketing-statistics

architectural panel

Week 1

THIN CONTENTLONG CONTENT

Jan’13 Jan’14 Jan’15 Jan’16 Jan’17

72%of marketers say relevant content

creation was the most effective SEO tactic

they practice.

65%of smartphone users search for relevant

information as opposed to

brands.

40%of local service

company leads are happening directly

from GMB.

404

301

m e n u l o c at i o n s s h o p a b o u t

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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m e n u l o c at i o n s s h o p a b o u t

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum officia deserunt mollit anim id est laborum.

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COME VISIT US

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m e n u l o c at i o n s s h o p a b o u t

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis consequat. Duis aute irure dolor in in voluptate nulla pariatur.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum officia deserunt mollit anim id est laborum.