SEO Cheat Sheet-Final - Amazon S3s3-ap-southeast-2.amazonaws.com/.../SEO-Cheat-Sheet... · SEO...
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RESEARCH Discover persona pain & keywords WRITING Write the research PROOFING proof grammar & SEO POSTING Post to your website PROMOTION Promote your content ANALYZE Gather data & Iterate Other On page factors that affect your page's relevancy Add New Post Chocolate Donuts | Mary’s Bakery best plumbers The “Perfectly” Optimized Page http://marysbakery.com/chocolate-donuts Add Media SEO Cheat Sheet On page SEO is70% of the reason why you rank Optimize for Speed 47% of users expect your page to load in under 2 seconds 60% of users expect your page to load in under 3 seconds 2 s e c o n d s 3 s e c o n d s Use a great content management system like WordPress Use a safe & secure host like WPengine Use a CDN and caching Optimize your images with WP Smush.it Optimize your database with WP Optimize Disable hotlinking of your images in pages & posts Speed up page loads with Lazy Load WP Delete old post revisions with WP Revision Control Turn off pingbacks & trackbacks Avoid other unnecessary WordPress plugins that bloat your website Minify and Combine CSS and Javascript with WP Minify Check your load times with GTmetrix HOTLINKING PLUG-INS Set Your Website to Index Fix 404 Errors with a 301 redirect Fix internal URL redirects SLOW WEBSITE FAST WEBSITE Jan’15 Jul’15 Jan’16 Jul’16 11-20 21-50 51-100 Keywords Optimize Your Page with Perfect Keyword Density Publish Content that Solves Your Customer’s Pain Automate Your Content: Have a System Make Sure Google Can Easily Crawl Your Website Your Web Presence Must Be Mobile-Friendly References The Meta Title Tag is the top relevancy signal you control Our clients website rankings before and after speed optimization Local service company with a short sales cycle Longer sales cycle company with a high average sales price Title Tag Keep it between 50-60 characters long. No duplicates. Meta Description Keep it to about 160 words. No duplicates. URL Keep it short and concise. Include the main keyword theme. H1 Use only once per page. Second Most important SEO signal. H2 Use a variant of your keyword. Can be used multiple times. Paragraph Text Have a variant of your keyword about every 100 words. My water tank just broke and I need a plumber (awareness of pain). I’m searching Google for the most reputable plumber (consideration). I’ve found the best plumber and now I’m ready to convert (decision). I just won this contract for Designing Architectural panels and need someone to manufacture these parts (awarness). I’m going to google to see who has experience with this type of work (consideration which requires more education then the plumber). I’ve been educated by an expert and feel comfortable about making the call to work with them (decision). So, here’s a quick list of things you can do to optimize your content Optimize content with user intent in mind. Have a easy to use website design. Produce high quality content (up to 2000 words). Publish content 1 time per week or more. Stay away from duplicate content. Stay trendy with your content. Use Outbound Links and Internal Links Boost relevancy. Alt Text in a Dazzling Photo Wow readers. Use the alt text. <H2> The Keys On-Page Seo <H2> www.marysbakery.com Mary’s Bakery’s chocolate donuts are possibly the most delicious, perfectly formed, flawlessly chocolately donuts ever made. chocolate-donuts.jpg chocolate donuts donuts donuts chocolate donuts chocolate <H1> Chocolate Donuts | Mary’s Bakery </H1> CHOCOLATE DONUTS Chocolate Donuts | Mary’s Bakery CHOCOLATE DONUTS CHOCOLATE DONUTS Start With Your Buyers Journey (browse, compare, buy) 81% of shoppers conduct online research before making big purchases. *Solve your customer’s pain problem by educating them Use Responsive Design: Your website should be mobile responsive. Setup Your Google My Business Listing: Seventy-eight percent of local-mobile searches result in offline purchases. https://www.aykira.com.au/2014/04/importance-website-loading-speed-top-3-factors -limit-website-speed/ https://wordpress.org/plugins/wp-smushit/ https://wordpress.org/plugins/wp-optimize/#installation https://wordpress.org/plugins/jquery-image-lazy-loading/ https://wordpress.org/plugins/revision-control/ https://gtmetrix.com/ https://www.hubspot.com/marketing-statistics architectural panel Week 1 THIN CONTENT LONG CONTENT Jan’13 Jan’14 Jan’15 Jan’16 Jan’17 72% of marketers say relevant content creation was the most effective SEO tactic they practice. 65% of smartphone users search for relevant information as opposed to brands. 40% of local service company leads are happening directly from GMB. 404 301 menu locations shop about Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis consequat. Duis aute irure dolor in in voluptate nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehen- derit in voluptate velit esse cillum officia deserunt mollit anim id est laborum. menu locations shop about Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis consequat. Duis aute irure dolor in in voluptate nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. COME VISIT US Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. menu locations shop about Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis consequat. Duis aute irure dolor in in voluptate nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum officia deserunt mollit anim id est laborum.
Transcript of SEO Cheat Sheet-Final - Amazon S3s3-ap-southeast-2.amazonaws.com/.../SEO-Cheat-Sheet... · SEO...
RESEARCHDiscover persona pain
& keywords
WRITINGWrite the research
PROOFINGproof grammar & SEO
POSTINGPost to your website
PROMOTIONPromote your content
ANALYZEGather data & Iterate
Other On page factors that affect your page's relevancy
Add New PostChocolate Donuts | Mary’s Bakery
best plumbers
The “Perfectly” Optimized Page
http://marysbakery.com/chocolate-donuts
Add Media
SEOCheat Sheet
On page SEO is70%of the reason why you rank
Optimize for Speed
47%of users expect
your page to load in under
2 seconds
60%of users expect
your page to load in under
3 seconds
2 seconds
3 seconds
Use a great content management system
like WordPress
Use a safe & secure host like WPengine
Use a CDN and caching
Optimize your images with WP Smush.it
Optimize your database with WP
Optimize
Disable hotlinking of your images in pages
& posts
Speed up page loads with Lazy Load WP
Delete old post revisions with WP Revision Control
Turn off pingbacks & trackbacks
Avoid other unnecessary WordPress plugins that
bloat your website
Minify and Combine CSS and Javascript
with WP Minify
Check your load times with GTmetrix
HOTLINKING
PLUG-INS
Set Your Website to Index
Fix 404 Errors with a 301 redirect
Fix internal URL redirects
SLOW WEBSITE FAST W
EBSITE
Jan’15 Jul’15 Jan’16 Jul’16
11-20 21-50 51-100 Keywords
Optimize Your Page with Perfect Keyword Density
Publish Content that Solves Your Customer’s Pain
Automate Your Content:Have a System
Make Sure Google CanEasily Crawl Your Website
Your Web PresenceMust Be Mobile-Friendly
References
The Meta Title Tag is the top relevancy signal you control
Our clients website rankings before and after speed optimization
Local service company with a short sales cycle
Longer sales cycle company with a high average sales price
Title Tag Keep it between 50-60 characters long. No
duplicates.
Meta Description Keep it to about 160 words. No duplicates.
URLKeep it short and
concise. Include the main keyword theme.
H1Use only once per page. Second Most important
SEO signal.
H2Use a variant of your
keyword. Can be used multiple times.
Paragraph TextHave a variant of your
keyword about every 100 words.
My water tank just broke and I need a plumber (awareness of pain).
I’m searching Google for the most reputable
plumber (consideration).
I’ve found the best plumber and now I’m ready to
convert (decision).
I just won this contract for Designing Architectural
panels and need someone to manufacture these parts
(awarness).
I’m going to google to see who has experience with
this type of work (consideration which
requires more education then the plumber).
I’ve been educated by an expert and feel
comfortable about making the call to work with them
(decision).
So, here’s a quick list of things you can do to optimize your content
Optimize content with user intent
in mind.
Have a easy to use
website design.
Produce high quality
content (up to 2000 words).
Publish content 1 time
per week or more.
Stay away from duplicate
content.
Stay trendy with
your content.
Use Outbound Links and Internal Links
Boost relevancy.
Alt Text in a Dazzling Photo
Wow readers. Use the alt text.
<H2> The Keys On-Page Seo <H2>
www.marysbakery.com
Mary’s Bakery’s chocolate donuts are possibly the most delicious, perfectly formed, flawlessly chocolately donutsever made.
chocolate-donuts.jpg
chocolate donuts
donuts
donuts
chocolate donuts
chocolate
<H1> Chocolate Donuts | Mary’s Bakery </H1>
CHOCOLATEDONUTS
Chocolate Donuts | Mary’s Bakery
CHOCOLATEDONUTS
CHOCOLATEDONUTS
Start With Your Buyers Journey (browse, compare, buy)
81%of shoppers conduct online research before making big
purchases.
*Solve your customer’s pain problem by educating them
Use Responsive Design: Your website should be mobile
responsive.
Setup Your Google My Business Listing:
Seventy-eight percent of
local-mobile searches result
in offline purchases.
https://www.aykira.com.au/2014/04/importance-website-loading-speed-top-3-factors-limit-website-speed/https://wordpress.org/plugins/wp-smushit/https://wordpress.org/plugins/wp-optimize/#installationhttps://wordpress.org/plugins/jquery-image-lazy-loading/https://wordpress.org/plugins/revision-control/https://gtmetrix.com/https://www.hubspot.com/marketing-statistics
architectural panel
Week 1
THIN CONTENTLONG CONTENT
Jan’13 Jan’14 Jan’15 Jan’16 Jan’17
72%of marketers say relevant content
creation was the most effective SEO tactic
they practice.
65%of smartphone users search for relevant
information as opposed to
brands.
40%of local service
company leads are happening directly
from GMB.
404
301
m e n u l o c at i o n s s h o p a b o u t
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis consequat. Duis aute irure dolor in in voluptate nulla pariatur.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehen-derit in voluptate velit esse cillum officia deserunt mollit anim id est laborum.
m e n u l o c at i o n s s h o p a b o u t
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis consequat. Duis aute irure dolor in in voluptate nulla pariatur.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
COME VISIT US
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
m e n u l o c at i o n s s h o p a b o u t
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis consequat. Duis aute irure dolor in in voluptate nulla pariatur.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum officia deserunt mollit anim id est laborum.
