SEO Best Practices

Tweets Are Welcome

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What Is SEO?

What Is SEO?

SEO (Search Engine Optimization) is the process of improving the visibility of a business in the search engine’s “un-paid” section of the search results.

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Un-paid Search Results

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What Is SEO?

Visibility (SEO & Social)

Engagement & UX (Content)

Sales Funnel

Sale

Loyalty

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What Is SEO?

Visibility (SEO & Social)

Engagement & UX (Content)

Sales Funnel

Sale

Loyalty

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What Type of Visibility Is Needed

Traditional Visibility

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Localized Visibility

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Four Components of Traditional SEO

Four Components

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Content

Site Architecture

SocialLink Acquisition

Site Architecture

Site Architecture

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Crawlability

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Keyword Association

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Limiting Your Crawlability

Robots.txt Exclusion

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Robots.txt Exclusion

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http://www.example.com/robots.txt

Robots.txt Exclusion

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User agent: *Disallow: /

Meta Robots Tag

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Improving Crawlability

Hierarchy

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Navigation

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Main Navigation

Sub-Navigation

Sitemaps

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• HTML Sitemaps• XML Sitemaps

Internal Linking

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Internal Links

Crawlability

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Goal: Easy Discovery

Content

Lots of Rich Content

• Written content• Images• Videos• Downloadable PDFs• White Papers• Case Studies

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Content Best Practices

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Content Best Practices

• Themed content– Topics geared toward your business

• Optimized for the long tail– Know your keywords

• Include rich media– Plain text is BORING

• Purposeful – Potential buyer, promoter, both?• Call To Action

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Keyword Research

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Google Adwords Keyword Tool

Content Optimization

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Title

Headings

Content

Content Best Practices

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Lack of Content

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Duplicate Content

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No one likes a copy cat

Duplicate Content

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SEO.com is an internet marketing firm located in Draper, UT and services all sizes of clients.

We specialize in Search Engine Optimization, Pay Per Click Management, Social Media Marketing, and more.

Fill out the form to the right and learn how we can help you with your online marketing efforts!

SEO.com is an internet marketing firm located in Draper, UT and services all sizes of clients.

We specialize in Search Engine Optimization, Pay Per Click Management, Social Media Marketing, and more.

Fill out the form to the right and learn how we can help you with your online marketing efforts!

It could be an exact copy…

Duplicate Content

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SEO.com is an internet marketing firm located in Draper, UT and services all sizes of clients.

We specialize in Search Engine Optimization, Pay Per Click Management, Social Media Marketing, and more.

Fill out the form to the right and learn how we can help you with your online marketing efforts!

SEO.com is an online marketing firm located in Salt Lake City, UT and services all sizes of clients.

We specialize in SEO, PPC Management, Social Media Marketing, and more.

Fill out the form to the right and find out how we can help you with your online marketing efforts!

…or a “close enough” copy

Link Acquisition

What Are Links & Social Shares

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Link Building Strategies

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Backlinks

Link Attraction

Link Creation

Link Requests

Link Requests

• Competitive Links• Top 10…• Content Roundups

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Link Creation

• Articles• Directories• Guest Blogging• Social Bookmarks• Social Profiles• Press Releases

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Link Creation

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Link Attraction

• White Papers• How-To Guides• Videos• Infographics• Contests/Promotions• Humorous Blog Posts

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Link Attraction

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Links

Social Shares

Social

Social Sharing

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Social Sharing

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MAKE IT EASY!!!

Building Relationships

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Building Relationships

• Follow/friend others• Share their stuff• Talk to them about non-business stuff• Build real friendships

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Social

People will share and link to your content!!!

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Four Components of Localized SEO

Four Components

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NAP

Maps

CitationsSupporting Content

Maps

Maps – Google+ Local

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Maps - Bing

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Maps Optimization

• Business Name Only• Accurate Address• Proper Categorization• Local Phone Number• Product, Service, and Location In Descriptions• % Completeness

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NAP

NAP

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Goal: Consistency

Name

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Steve’s Business Consulting

vs

Steves Consulting

Address

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123 N. State StreetProvo, UT 84043

vs

123 North State St.Provo, Utah 84043

Phone Number

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1.801.223.4532

vs

1-801-223-4532

NAP

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Goal: Consistency

Website Content

Supporting Website Content

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Page Optimizations

• Product, Service, City, State In Title• Product, Service, City, State In Content• NAP Matching Maps Pages• Link To Google+ Local Page

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Citations

Citations Are Votes

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Citations Always Include

• Name• Address• Phone Number

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Where To Start?

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• Yelp• Foursquare• Superpages• YellowPages.com• HotFrog• Best of The Web

Questions?

Thanks!!!

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Greg ShueyVP Client Services

Twitter: http://twitter.com/shuey03LinkedIn: http://www.linkedin.com/in/shuey03

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