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Senior Choice Gold Award®New Recognition Licensing Opportunity

About HealthMetrix Research

Why incorporate the Senior Choice Gold Award in 2013 Medicare Advantage campaign strategy?

Why incorporate the Senior Choice Gold Award in 2013 Medicare Advantage campaign strategy?

What do these Medicare Advantage special recognitions have in common?

None of these address Medicare Advantage overall benefit value based on health status

Every Medicare beneficiary wants to know how much is their health care going to cost

What do these Medicare Advantage

plan sponsors have in common?

None of these Medicare Advantage

sponsors are multi-year SCGA recipients

Senior Choice Gold Award What’s New for 2013?

Recognizing past benefit value as an indicator of future benefit value

Senior Choice Gold Award

Key Messaging Windows

Member retention communications

Through December 7

Pre-AEP soft communications

Through October 14

AEP & new member communications

October 15 – December 7

Age-in communications

All year

Senior Choice Gold Award

Communication Options

Print

Pre-enrollment info Plan summaries Direct mail pieces News releases

Website/Digital

Website Facebook YouTube

TV

DMTV ads

Senior Choice Gold Award

Communication Options - Print

Senior Choice Gold Award

Communication Options – Web/Digital/TV

Senior Choice Gold Award

Communication Options – Web/Digital/TV

Senior Choice Gold Award

2010 2011 2012

Kaiser Permanente

CA: Oakland-Alameda, Ventura

CO: Colorado Springs, Denver

MD: Baltimore

Senior Choice Gold Award Production Deliverables

MA+Part D Product-Specific Deliverables

New Senior Choice Gold Award images (JPEG, PNG)

HealthMetrix Research customized news release

Senior Choice Gold Award background page link

Production/Delivery within 10 business days

Senior Choice Gold Award Licensing Fees & Terms

Print – Web/Digital – TV Licensing Options

Fee Options

Option A: Print only licensing fee = $5,000

Option B: Print-Web/Digital licensing fee = $7,500

Option C: Print-Web/Digital-TV licensing fee = $9,000

Terms

Fee payment due upon acceptance of licensing agreement

Licensing rights calendar: August 1, 2012 - July 31, 2013

Licensing deadline is July 13For additional information about this opportunity contact:

Alan Mittermaier, President

HealthMetrix Research Inc.

Columbus, OH

(888) 223-3515

alan@healthmetrixresearch.com