Senior Choice Gold Award -Kaiser Permanente
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© HealthMetrix Research Inc. All Rights Reserved Senior Choice Gold Award® New Recognition Licensing Opportunity
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Transcript of Senior Choice Gold Award -Kaiser Permanente
© HealthMetrix Research Inc. All Rights Reserved
Senior Choice Gold Award®New Recognition Licensing Opportunity
About HealthMetrix Research
Why incorporate the Senior Choice Gold Award in 2013 Medicare Advantage campaign strategy?
Why incorporate the Senior Choice Gold Award in 2013 Medicare Advantage campaign strategy?
What do these Medicare Advantage special recognitions have in common?
None of these address Medicare Advantage overall benefit value based on health status
Every Medicare beneficiary wants to know how much is their health care going to cost
What do these Medicare Advantage
plan sponsors have in common?
None of these Medicare Advantage
sponsors are multi-year SCGA recipients
Senior Choice Gold Award What’s New for 2013?
Recognizing past benefit value as an indicator of future benefit value
Senior Choice Gold Award
Key Messaging Windows
Member retention communications
Through December 7
Pre-AEP soft communications
Through October 14
AEP & new member communications
October 15 – December 7
Age-in communications
All year
Senior Choice Gold Award
Communication Options
Pre-enrollment info Plan summaries Direct mail pieces News releases
Website/Digital
Website Facebook YouTube
TV
DMTV ads
Senior Choice Gold Award
Communication Options - Print
Senior Choice Gold Award
Communication Options – Web/Digital/TV
Senior Choice Gold Award
Communication Options – Web/Digital/TV
Senior Choice Gold Award
2010 2011 2012
Kaiser Permanente
CA: Oakland-Alameda, Ventura
CO: Colorado Springs, Denver
MD: Baltimore
Senior Choice Gold Award Production Deliverables
MA+Part D Product-Specific Deliverables
New Senior Choice Gold Award images (JPEG, PNG)
HealthMetrix Research customized news release
Senior Choice Gold Award background page link
Production/Delivery within 10 business days
Senior Choice Gold Award Licensing Fees & Terms
Print – Web/Digital – TV Licensing Options
Fee Options
Option A: Print only licensing fee = $5,000
Option B: Print-Web/Digital licensing fee = $7,500
Option C: Print-Web/Digital-TV licensing fee = $9,000
Terms
Fee payment due upon acceptance of licensing agreement
Licensing rights calendar: August 1, 2012 - July 31, 2013
Licensing deadline is July 13For additional information about this opportunity contact:
Alan Mittermaier, President
HealthMetrix Research Inc.
Columbus, OH
(888) 223-3515
