Post on 25-Dec-2015
Sell ~
Business Ads
Selling Business Ads
Maximize your selling potential!
Sell ~
Business Ads It all “Ads” up
• If you don’t have ads in the yearbook, you don’t have the money to create a book in the first place! Ad sales are important for several reasons.
Sell ~
Business Ads
In this slideshow, we will cover…
• Why advertising is important
• The different types of ads
• How to boost ad section appeal
• Ways to make it happen
Sell ~
Business Ads
Run an ad sales campaign
– Helps fund improvements to the yearbook• The more ads you sell, the cooler things you get to do in
the yearbook!
– Helps keep the cost of the publication lower to your peers
– Provides real-life experience that will give you an edge in the job market
– Helps connect the community to the school
Sell ~
Business Ads Different Types of Ads
–Display Ads• Gives information about the business, usually phone number, address,
product information, slogan, etc.
–Message• An ad that shows how proud the business is of the school
• Ex: “Congratulations Class of 2012!” from a local coffee shop
–Patron Ads• Ads that sponsor a specific club, sport, etc.
• Some patron ads are included in school advertising packages
–Page Sponsor (folio ads)• The name of the business on the page of the business’s choice
Sell ~
Business Ads
Boosting Ad Section Appeal
–What are different ways to boost the ad section’s appeal?
• Rename the ad section to the community section• Run a border of photos on the advertising pages• Include feature stories within the ad section• Attract attention with survey results and infographs• Run community news highlights or current events• Print the index throughout the ad section• Mix congratulatory ads with business ads• Use various spot colors to enhance the ad designs
Sell ~
Business Ads It all “Ads” up
The big question:
How exactly do we boost the ad section?
Sell ~
Business Ads Increase Coverage
• Intersperse student photos in the ad section– Photo borders
– Team photos
– Cut-outs
– Photo/quote from student who supports the business
Sell ~
Business Ads Alternative Ad sections
• Spread the ad section throughout the book, instead of at the back
• Change the name to the “community” section
• Rotate between baby ads
• Add facts/highlights about your community
Sell ~
Business Ads Make it happen
• Practice sales pitches
• Role play basic selling scenarios
• Set appointments with community members
• Give information/leave business cards
• Keep good records
• Complete follow-ups
• Enter sales in ItPays
• Write thank you notes and invoices
Sell ~
Business Ads
Bring Value and Raise Revenue
In-field Tools
• Kick-off Letter
• Ad Packet
• Tips for Selling Ads Handout
• Adviser Lesson Plan
3 Steps for Success
• Prepare
• Train
• Run the campaign
Sell ~
Business AdsStep 1 - Prepare
Three Steps to Success & Tools
• Create a target list of business, groups, patrons, etc.– Enter target list into ItPays
• Send Kick-off Letter to targets
• Assign targets to specific ad teams
• Prepare Ad Packet
• Collect permission slips
Sell ~
Business AdsStep 2 - Train
Three Steps to Success & Tools
• Motivate students
• Review the Ad Packet Materials and how to use
• Teach basic sales skills found in Tips for Selling Ads
• Practice role-playing
• Handout Tips for Selling Ads