Post on 26-Jun-2015
description
cohan@selasdia.comSelasdia
Introducing
The Robotic Salesman
which can help you
Find Prospects Tell Prospects Sell
cohan@selasdia.comFind. Tell. Sell.
Find Prospects
Build lists of partially qualified prospects
Nurture Prospects
Build awareness that you can offer a certain service
B2B Marketing Process
Complete the qualification of prospects
Sell
Find, Tell, Sell: a three-step process for B2B marketing and sales
cohan@selasdia.comB2B Marketing Process
Selasdia
Selasdia
Find Prospects
Nurture Customers
Build Awareness
Sell
Using social media
Searching the web
By nurturing relationships
Using social context and cues
cohan@selasdia.comFind Prospects
Find Prospects
Method 1
Listen to keywords related to what you sell on social media and find out who’s inquiring or expressing a need.
cohan@selasdia.comFind Prospects
Find Prospects
Method 2
Find communities or groups that your prospects are likely to join and analyze their members.
cohan@selasdia.comFind Prospects
Find Prospects
Method 3
Disseminate content related to what you’re selling and let leads find you.
cohan@selasdia.comFind Prospects
Partial Qualification of Prospects
Caveat
You can only partially qualify prospects by these methods. Full qualification will have to be done by the inside sales team.
The Heizenberg Uncertainty Principle of Digital B2B Marketing
cohan@selasdia.comTell - Nurture Customers
Tell – Nurture Prospects
Listen on Social Media. Identify engagement opportunities. Engage. Nurture a relationship. So when the time is right, they’ll think of you.
cohan@selasdia.comTell - Promote Awareness
Tell – Raise Awareness
Interact with Prospects
Like, Share, Respond
And Become Known
Keep Track of Conversations
cohan@selasdia.comTell - Build Audience
Tell – Build an Audience
Content marketing works only when there are no big fish in the pool. Build your own pool (audience of followers).
Doing the hard math. Will your content be found by your leads?
cohan@selasdia.comSell
Sell
Finally
Ranks Prospects by Interest or Period of Nurturing
Escalate from Social Media to Email and Telephone
Map Prospects to the Travel Schedule of the C-Level Sales Team
cohan@selasdia.comFind. Tell. Sell.
Find Tell Sell
and
helps you automate the steps:
cohan@selasdia.comwww.selasdia.com
www.selasdia.com
visit
write to
cohan@selasdia.com
To learn more
or
Made in Indiacohan@selasdia.comContact Us
Contact:cohan@selasdia.com +91-77605-80015
Selasdia
cohan@selasdia.comFind Tell Sell
B2B Marketing Automation