Selasdia - Find Tell Sell

Post on 26-Jun-2015

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description

Selasdia is a product designed specifically for B2B marketing and sales. We call it the robotic B2B salesman. It is designed around a very simple B2B process that involves just three steps: Find, Tell, Sell. In the first step (Find), Selasdia finds and builds a lists of potential buyers (partially qualified leads) by locating people with the Budget and Authority. In the second step (Tell), Selasdia tries to make the people in the partially qualified list aware of your product by nurturing them. In the third step (Sell), Selasdia looks for signals that could help it confirm the presence of the remaining two parameters needed for full qualification (Need and Time). When it detects these signals, it alerts you to the possibility of the lead converting.

Transcript of Selasdia - Find Tell Sell

cohan@selasdia.comSelasdia

Introducing

The Robotic Salesman

which can help you

Find Prospects Tell Prospects Sell

cohan@selasdia.comFind. Tell. Sell.

Find Prospects

Build lists of partially qualified prospects

Nurture Prospects

Build awareness that you can offer a certain service

B2B Marketing Process

Complete the qualification of prospects

Sell

Find, Tell, Sell: a three-step process for B2B marketing and sales

cohan@selasdia.comB2B Marketing Process

Selasdia

Selasdia

Find Prospects

Nurture Customers

Build Awareness

Sell

Using social media

Searching the web

By nurturing relationships

Using social context and cues

cohan@selasdia.comFind Prospects

Find Prospects

Method 1

Listen to keywords related to what you sell on social media and find out who’s inquiring or expressing a need.

cohan@selasdia.comFind Prospects

Find Prospects

Method 2

Find communities or groups that your prospects are likely to join and analyze their members.

cohan@selasdia.comFind Prospects

Find Prospects

Method 3

Disseminate content related to what you’re selling and let leads find you.

cohan@selasdia.comFind Prospects

Partial Qualification of Prospects

Caveat

You can only partially qualify prospects by these methods. Full qualification will have to be done by the inside sales team.

The Heizenberg Uncertainty Principle of Digital B2B Marketing

cohan@selasdia.comTell - Nurture Customers

Tell – Nurture Prospects

Listen on Social Media. Identify engagement opportunities. Engage. Nurture a relationship. So when the time is right, they’ll think of you.

cohan@selasdia.comTell - Promote Awareness

Tell – Raise Awareness

Interact with Prospects

Like, Share, Respond

And Become Known

Keep Track of Conversations

cohan@selasdia.comTell - Build Audience

Tell – Build an Audience

Content marketing works only when there are no big fish in the pool. Build your own pool (audience of followers).

Doing the hard math. Will your content be found by your leads?

cohan@selasdia.comSell

Sell

Finally

Ranks Prospects by Interest or Period of Nurturing

Escalate from Social Media to Email and Telephone

Map Prospects to the Travel Schedule of the C-Level Sales Team

cohan@selasdia.comFind. Tell. Sell.

Find Tell Sell

and

helps you automate the steps:

cohan@selasdia.comwww.selasdia.com

www.selasdia.com

visit

write to

cohan@selasdia.com

To learn more

or

Made in Indiacohan@selasdia.comContact Us

Contact:cohan@selasdia.com +91-77605-80015

Selasdia

cohan@selasdia.comFind Tell Sell

B2B Marketing Automation