Post on 16-Jul-2015
WHY?
Why Salamlife Project?
Because there is a huge demand for a social
media project devoted for Muslim World.
Geoff Moore’s Positioning Template (Kawasaki axis)
For (Internet users)
who (are Muslims or non-Muslims respecting moral values),
the (Selamlife) is a (social lifestyle platform)
that (connects Muslim Internet users around value based content,
product and services).
Unlike (social platforms adding limited value to the content they deliver) ,Selamlife (Selamlife business focuses on offering distinguished and selected content that is completely tailored for the Islamic ambience as well as presenting favourite features enabling Muslims socialize around an Islamic community).
HOW (THE CONCEPT)
Salamlife In 3 sentences
• Selamlife is a social lifestyle platform connecting Muslim Internet
users around value based content, product and services.
• End users, Islamic institutions, opinion leaders, celebrities and
Muslim application developers will be able to connect and
participate in content creation in various levels and roles.
• Unlike other social platforms, parallel to user-generated content
Selamlife creates a unique value through its premium content
provided by its professional editors.
CONCEPT
Institutions, Celebrities & Opinion Leaders (Boards)
CONCEPT
I meet my
audienceI meet my
followers
I meet my
members
Product Trends – User friendly
HOW?
1Value Proposition 2sec.
3 clicksNot more than 3 clicks
Understandable in 2 sec.
Product Trends – Special niche
HOW?
Find a “special niche”
and use the momentum to hop from that niche to other niches
Marketing Approaches
MARKETING APPROACHES
1 Rapidly rising wave of information which will continue to rise
forever.
2 Ferocious competition for people’s precious and limited time;
Everyone you want to reach has 1440 minutes.
3 Give people what they want to grab their attention.
4 Lack of Islamic content.
Marketing Approaches
MARKETING APPROACHES
1. Pinterest style is generally acceptable.
2. Road to success is generally adding value with easily
understandable form: 1-2-3 rule.
3. WoM and virality is very important but progress should be
measured in every step.
4. 90% of Facebook and Twitter content is consumed in the first hour
they have posted.
Future Marketing
MARKETING APPROACHES
Experiences, emotions and feelings will dominate the market more than
ever.
• Make it remember
Storytelling
• Feeling
Experiential Marketing
• Incentives, action and fun
Gamification
QUESTION: Is there any chance in a market that dominated
by Facebook and Twitter
ANSWER: Below are good examples
QZONE: Qzone is rapidly growing: as of November 2013, it already had 623.3 million users.
150 million Qzone users update their accounts at least once a month. This makes Qzone one of
the most active communities in the whole industry.
VKONTAKTE: As of January 2014, VK had at least 239 million accounts. VK is ranked 23
(as of November 25, 2013) in Alexa's global Top 500 sites and is the second most visited
website in Russia, after Yandex.
ODNOKLASSNIKI: Одноклассники (Classmates) is a social network service for
classmates and old friends. It is popular in Russia and former Soviet Republics. The website
currently claims that it has more than 148 million registered users and 33 million daily unique
visitors.
QUESTION: Can Muslim World preseumed as niche market?.
ANSWER: Rapidly growing 400 million users who have
• Same Eid
• Same Azan
• Same religious rituals
• Same Ramadan
• Same worries
• Same happiness
• QUESTION: Is Muslim World a special niche.
ANSWER: Rapidly growing 400 million users who
• Consume 20% of internet content while contributing only 4.5%
• Who look for safe content environment for next generation
• Buy something that specific for their needs (Hijab, Halal
products etc.)
• Doubles its size in internet in next 10 years
• Voluntarily contributes when finds reliable platform