SEGMENTATION

• GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN

POPULATION.

• PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS,

INNOVATORS AND INFLUENCERS.

• DEMOGRAPHIC SEGMENTATION- HIGH INCOME

POPULATION.

• BEHAVORIAL SEGMENTATION- BRAND LOYAL POPULATION.

TARGETING

• HIGHLY QUALIFIED PROFESSIONALS

• FAMILY ORIENTED MEN AND WOMEN

• MIDDLE AGED CONSUMERS WHO CARE ABOUT SAFETY

AND CONVENIENCE

BUZZ MARKETING- INSTAGRAM

REAL TIME MARKETING - TWITTER

EXPERIENTIAL MARKETING-PINTEREST

LOCATION BASED MARKETING- MOBILE APP

INTERACTIVE MARKETING – GOOGLE+