SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION-...

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SEGMENTATION • GEOGRAPHIC SEGMENTATION- URBAN AND SEMI- URBAN POPULATION. • PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. • DEMOGRAPHIC SEGMENTATION- HIGH INCOME POPULATION. • BEHAVORIAL SEGMENTATION- BRAND LOYAL POPULATION.

Transcript of SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION-...

Page 1: SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC.

SEGMENTATION

• GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN

POPULATION.

• PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS,

INNOVATORS AND INFLUENCERS.

• DEMOGRAPHIC SEGMENTATION- HIGH INCOME

POPULATION.

• BEHAVORIAL SEGMENTATION- BRAND LOYAL POPULATION.

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TARGETING

• HIGHLY QUALIFIED PROFESSIONALS

• FAMILY ORIENTED MEN AND WOMEN

• MIDDLE AGED CONSUMERS WHO CARE ABOUT SAFETY

AND CONVENIENCE

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BUZZ MARKETING- INSTAGRAM

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REAL TIME MARKETING - TWITTER

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EXPERIENTIAL MARKETING-PINTEREST

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LOCATION BASED MARKETING- MOBILE APP

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INTERACTIVE MARKETING – GOOGLE+


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