Post on 24-Jun-2015
description
Nuzhat KarimSenior Program Manager, EMCSocial Media, Employee Engagement, Employer Branding@nuzMK
Digital Candidate Experience
3.X0EMC’s Initial Journey
Welcome / Overview
About EMC’s Business
Candidate Experience: Current State Meet Bob, Future Data Scientist Extraordinaire Bob’s “EMC Me” experience
Candidate Experience: Future State How we will evolve based on Bob
Meet Bob Data Scientist Extraordinaire
Characteristics
Quantitative TechnicalCriticalThinker
CommunicativeCollaborative
CuriousCreative
How do we connect with
Bob?
Create a “game-changing”Candidate Experience
• Build the ultimate fit–finder – “a social portal” that lives in the clouds of information and delivers visually exciting content and social activity accessed from anywhere and customized to each candidate/user.
• Unique Experience - Connect Bob to relevant content that helps him decide if our culture and opportunities are the right fit.
Most companies “talk at” and “tell” prospective candidates about their company.
EMC Me customizes the EMC story around Bob.
EMC ME
Academic Alliance
Diversity Circles
Campus Programs
Centers of Excellence
Sustainability
EMC.com
RSA.com
Isilon.com
Syncplicity.com
Relevant Content Sources
EMC Technical Blogs
Great Place to Work Blog
Press Releases
Channel EMC
+700,000 unique inquiries in year 1
Since September, 20,000 US students applied for 65,000 jobs
Future StateKeeping Bob engaged
2015: Content and context is all about Bob.
17
Content Location
Content Culture
Content Work/Life
TechConnect
Final thoughts...Personalization begins with understanding your target candidate.
Define personas in order to consider characteristics beyond the hard skills can create a better connection
Content is king. Context rules.• Personalization/relevance is your mission to create an optimal Candidate Experience per your
targeted personas.
It’s not a project...it’s an evolution.• You must evolve and continue to evolve because the way we communicate and where will
continue to change.
Q&AQ&A
THANK YOU!