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Data Talks, We ListenPryde Marketing

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1.Listening To Data2.Parallel Thinking3.CRO & Content: Pivot or Die4.Case Study5.Actionable Takeaways

Big Take Away: Out Care Your Competition!

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Listening To Data

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“The future belongs to the data ninjas, analysts and scientists. 90% of the world’s data has been created in the last 2 years...” - Jeremy Waite

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Parallel ThinkingAnd Statistical Analysis Drives Data

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Ford was built on parallel thinking

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CRO & Content MarketingContent is changing rapidly!

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74% Of All Internet Traffic In 2017 Will Be Video

2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm

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84% Of All Internet Traffic In 2018 Will Be Video

2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm

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Video Size Matters

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540px X 400px

2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm

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Increase Play Rate By 19% With A Color Change

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Customizing Video Thumbnails Can Increase Play Rate By 38%

Pro Tip: Always use audio!!! G is transcribing video audio and using for knowledge graph, indexing, etc.

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CRO > SEO

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What Are You Target Markets Looking For In Different Stages Of

Acquisition?

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Cosmetic Medical Procedure Candidates Only Search For 2 Things Before A Consultation.

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We Are Drowning In Information…

But Starved For Knowledge

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“The greatest value of a picture is when it forces us to notice what we never expected to see.” -John Turkey

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This is where D3, SVG, Javascript, Tableau, python, igraph, etc. all come into play!

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Foundational Data

You wouldn’t build a house without a foundation.

So, why build a website without research?

Photo: http://www.american-waterworks.com/wp-content/uploads/2014/12/foundation-repair-minnesota.jpg

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BRAUMGroupPresentation Title Name

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You don’t need to know code to do

this!!!

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Out Care Your Competitors

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Big Data: What It Doesn’t Tell YouCase Study

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Actionable Take AwaysTools of the trade

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Do you provide clients with monthly GA Reports?

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GA Custom Reports HackBuild a custom dashboard to set and forget

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74% will abandon a mobile site if it takes more than 5 seconds to load. 74%

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Make your website 68% faster with one line of code!

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Pre-resolve DNS hostnames for links later in the page:

<link rel=”dns-prefetch” href=”hostname-to-resolve.com”>

Initiate early fetch for current navigation links (Chrome):

<link rel=”subresource” href=”/javascript/myapp.js”>

Prerender page in background for future navigation (CTA!):

<link rel=”prerender” href=”//example.com/call-to-action.com”>

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Which image is compressed by -65%?!?

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Gregory Ciotti @- Kiss Metrics: https://blog.kissmetrics.com/eye-tracking-studies/

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Thank you