SearchCon 2016 | Data Talks, We Listen with Britney Muller
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@BritneyMuller 1 Data Talks, We Listen Pryde Marketing
Transcript of SearchCon 2016 | Data Talks, We Listen with Britney Muller
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Data Talks, We ListenPryde Marketing
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1.Listening To Data2.Parallel Thinking3.CRO & Content: Pivot or Die4.Case Study5.Actionable Takeaways
Big Take Away: Out Care Your Competition!
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Listening To Data
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“The future belongs to the data ninjas, analysts and scientists. 90% of the world’s data has been created in the last 2 years...” - Jeremy Waite
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Parallel ThinkingAnd Statistical Analysis Drives Data
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Ford was built on parallel thinking
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CRO & Content MarketingContent is changing rapidly!
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74% Of All Internet Traffic In 2017 Will Be Video
2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm
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84% Of All Internet Traffic In 2018 Will Be Video
2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm
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Video Size Matters
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540px X 400px
2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm
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Increase Play Rate By 19% With A Color Change
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Customizing Video Thumbnails Can Increase Play Rate By 38%
Pro Tip: Always use audio!!! G is transcribing video audio and using for knowledge graph, indexing, etc.
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CRO > SEO
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What Are You Target Markets Looking For In Different Stages Of
Acquisition?
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Cosmetic Medical Procedure Candidates Only Search For 2 Things Before A Consultation.
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We Are Drowning In Information…
But Starved For Knowledge
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“The greatest value of a picture is when it forces us to notice what we never expected to see.” -John Turkey
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This is where D3, SVG, Javascript, Tableau, python, igraph, etc. all come into play!
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Foundational Data
You wouldn’t build a house without a foundation.
So, why build a website without research?
Photo: http://www.american-waterworks.com/wp-content/uploads/2014/12/foundation-repair-minnesota.jpg
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BRAUMGroupPresentation Title Name
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You don’t need to know code to do
this!!!
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Out Care Your Competitors
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Big Data: What It Doesn’t Tell YouCase Study
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Actionable Take AwaysTools of the trade
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Do you provide clients with monthly GA Reports?
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GA Custom Reports HackBuild a custom dashboard to set and forget
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74% will abandon a mobile site if it takes more than 5 seconds to load. 74%
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Make your website 68% faster with one line of code!
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Pre-resolve DNS hostnames for links later in the page:
<link rel=”dns-prefetch” href=”hostname-to-resolve.com”>
Initiate early fetch for current navigation links (Chrome):
<link rel=”subresource” href=”/javascript/myapp.js”>
Prerender page in background for future navigation (CTA!):
<link rel=”prerender” href=”//example.com/call-to-action.com”>
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Which image is compressed by -65%?!?
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Gregory Ciotti @- Kiss Metrics: https://blog.kissmetrics.com/eye-tracking-studies/
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Thank you
