Post on 19-Jan-2017
Confidential, Property of Search Influence, LLC © 2016
10 IDEAS TO DRIVE TRAFFIC TO YOUR WEBSITE
Workshop by
Mary SilvaInternet Marketing
Team Lead
Schema markup is structured data, which labels existing elements on a site so that search engines can better understand the content on the page.Schema.org (the website and the authority) defines the expectations, vocabularies, and rules of this markup.
Rich Snippets are a kind of structured data markup explicitly recognized by search engine algorithms. When used on appropriate content, Rich Snippets can show exact content from a website on Search Engine Result Pages (SERPs) of search engines such as Google, Yahoo, and Bing.
#1 IMPLEMENT SCHEMA MARKUP AND RICH SNIPPETS ON YOUR SITE
Schema.org markup should only be visible in the HTML source, and should always correllate to existing content.
LOCAL BUSINESS SCHEMA IN THESOURCE CODE
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LOCAL BUSINESS SCHEMA IN GOOGLE'S "KNOWLEDGE PANEL"
Image Source: Google
COMMON RICH SNIPPET EXAMPLESWhen marked up, Schema for:
● Reviews: Can show the review rating below your site in search results.● Events: Can show upcoming events below your site in search results.● Videos: Enables Google to use your content in their carousels● Articles: Enables Google to use your content in SERP features like "In the news"
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@searchinfluence #ZENITH2016
TAKE ADVANTAGE OF RICH SNIPPETS
SNIPPET
RICH SNIPPET
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SOFTWARE APPLICATION
PRODUCT
EVENT
RECIPE
REVIEW
Typically, faster pages create happier users and tend to both rank and convert better.
#2 IMPROVE SITE SPEED
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Google's PageSpeed Insights Tool allows you to analyze your site for ways you can improve your site speed (like Enabling Compression) with detailed information on how to fix each issue.
#3 USE GOOGLE SEARCH CONSOLE
Google Search Console (formerly Webmaster Tools) allows you to indicate to
Google various details of your site. This includes submitting your sitemap so search
engines better crawl and categorize your site. If you haven't done this, you should!
Questions? info@searchinfluence.com
MONITORING SEARCH CONSOLEYou can use the Search Console dashboard to find
issues to fix with your site like crawl errors.
SEARCH CONSOLE SEARCH QUERIESSearch Console samples search query data that can
help you investigate problems with click through rate from Google results.
#4 PUBLISH PRESS RELEASES!
● Sites like PRweb and Cision will distribute for you
● Get your press released published for you on news sites and tech blogs. For a little extra, they’ll send your release to journalists and bloggers, in the hopes that they’ll publish it for you on their sites too.
Image Source: AdweekQuestions? info@searchinfluence.com
#5 PERFORM ON SITE LINK BUILDING
Fostering the best user experience possible on site is the cornerstone of increasing traffic to your site. Search engines like Google are focused on user experience.
Good internal link building helps googlebot understand the relationship between pages, among a set of content.
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#6 PERFORM OFF-SITE LINK EARNING
Engage in your community's online forums
Engage On Social Platforms:● StumbleUpon● Reddit● Digg● delicious
#7 PERFORM OFF-SITE CITATION BUILDING
● Niche Directories (Industry & Categorical)
● Data Feeds● Major Directories (Google, Yelp, Bing, Foursquare, YP.com)
● Secondary Directories (Merchant Circle, HotFrog, etc)
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OWNING THE TOP OF THE PAGE
“Restaurants in New Orleans” top organic Google search results:
● TripAdvisor● New Orleans Restaurants● Nola Eater● New Orleans Online
NICHE DIRECTORIES
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BUILD YOUR AUTHORITY USING:● Yelp, ● Angie’s List, ● Yellow Pages, ● White Pages, ● Foursquare, ● Google+, ● YouTube, ● HealthGrades and● even TripAdvisor.
# 8 SYNDICATE YOUR VIDEOSTaking an optimized video and distributing (syndicating) it across sustainable, valuable video channels such as youtube and vimeo.
Questions? info@searchinfluence.com
VIDEO SYNDICATION BENEFITS1. Video site profiles and videos can earn
links and citations on social sites.2. These are sometimes follow links.3. The links can be crawled and recognized by
googlebot. 4. These increase link source diversity.
SEARCH CONSOLE - GOOGLEBOT RECOGNIZES THEM!
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Whitespark Recognizes The Citations!
#9 POST AND PROMOTE ON SOCIAL MEDIA!
Image Source: MarketingLand Questions? info@searchinfluence.com
2M 80%active advertisers on Facebook (and
most are small businesses)
of Facebook’s new advertisers started
by paying for promoted posts
a day is the average spent by small businesses
on Facebook
$5-$50
WITH FACEBOOK LOCAL AWARENESS ADS, YOU CAN
TARGET LIKE A BOSS.
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DOES IT WORK?
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ON LINKEDIN
ON PINTEREST
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#10 BE A RESOURCE IN YOUR INDUSTRY THROUGH
SHARABLE CONTENTSharable content like:
InfographicsBlogs
13X
MUST HAVE A BLOG
INCREASE IN ROI, YEAR AFTER YEAR
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82%
MUST USE YOUR BLOG
OF MARKETERS WHO BLOG DAILYGAINED CUSTOMERS USING THEIR BLOG
GO INFORMATIONAL
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GO INFORMATIONAL
AND BLOG ABOUT IT!
Think of your online marketing efforts as a service. We know our users, and we're getting them closer to their end goal faster. Make your overall goal to give users a cleaner, better experience and make users lives easier.
Questions? info@searchinfluence.com
THANK YOU!Contact Search Influence for more information on how we can help you
drive traffic to your website with a custom online marketing strategy.
- MARY SILVA
Search Influence935 Gravier St STE 1300New Orleans LA 70112(504) 208-3900 ext 299www.searchinfluence.com