Search Analytics and Traffic AnalysisCompetitive Analytics

Pubcon South at Austin 2011

Prashant PuriCo-Founder, AdLift.com

About Me.

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I Can’t Think!

“The Twitterization of our culture has revolutionized our lives, but with an unintended consequence—our overloaded brains freeze when we have to make decisions.”

-- Newsweek, Feb 2011 (http://bit.ly/hTDbbn )

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@puriprashant

Three Important Questions You Should Ask Yourself

1. How do my competitors rank ?

2. How much SEO traffic do my competitors drive?

3. Why are they driving more traffic than I am? (Why are my competitors out ranking me?)

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Tools

RANK TRAFFIC LINKS

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How Do My Competitors Rank?

• Advanced Web Ranking– Control– Fixed Pricing

• SEOMOZ Rank Tracker– Online– Bundled

• Raven Rankings Tracker– Online– Bundled

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How much SEO traffic is my competitor driving?

Compete > Search Referrals

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How much SEO traffic is my competitor driving? (Cont..)

Compete > Search Referrals

Natural Referrals

363,066

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How much SEO traffic is my competitor driving? (Cont..)

Natural Referrals

363,066

From Hitwise

Natural Referrals

335,698

Paid Referrals

547,718

From Compete

Using Hitwise to Validate

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Other Opportunities?

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Why is my competitor out ranking me?

• Use SEOMoz to analyze anchor text distribution

These 7 columns from SEOMoz Keyword Difficulty Tool.

http://www.seomoz.org/keyword-difficulty/

These 4 columns from SEOMoz OpenSiteExplorer

http://www.opensiteexplorer.org/

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Why is my competitor out ranking me?

• Tracking Link Graphs via Majestic SEO

Macys

JCPenny

Nordstrom

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Thank You!

Prashant Puri, Co-Founder – AdLift.comprashant@adlift.com@puriprashant

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