Post on 30-Dec-2015
Sean Parker, (Justin Timberlake)Next Web 2.0 conference
“There’s good creepy and there’s bad creepy. Today’s creepy is tomorrows necessity”
© e-Dialog Inc. All Rights Reserved.
The New Face of Site RetargetingOptimization, Customization and Control
Alex Timlin Business Development Director EMEA
Retargeting – what is it?
1. Customer visits your site
and leaves without
converting.
4. The prospect returns and
completes the transaction.
3. Your ads appear on sites they like to visit ensuring you stay top of mind.
2. A customer might abandon from the home page or product
pages or the checkout process.
1
4 3
2
Why is this different to traditional display?
Networks, DSP, Exchanges, Publishers
Fully Managed Solutions Self Service
Remarketing Done Right
Maximise Display Effectiveness By Optimizing Your ApproachMarch 11, 2011
New upstarts like Dotomi and FetchBack have recently invigorated interest in the value of remarketing… marketers can significantly improve results… developing a segmentation strategy, aligning
creative with remarketing segments, and choosing media partners — the type and the number — based on individual needs and
objectives.
“
”
Hey, Arizona…Just Chill.
Dynamic product based on interest
Dynamic Ads - unlimited levels of personalization
Stop by your neighborhood TempeStarbucks between 11am-4pm on Sept 1
for a cup of icy exhilaration.
Dynamic product based on interest
Dynamic messaging based on geography
Dynamic messaging based on time and/or day
7
Why Retargeting?
* Source: comScore Whitepaper Published Sept 2010
comScore ranked Retargeting as the *number one online advertising strategy to increase branded searches and website visits.
2%
98%
SEO
Yahoo
SEM
PR
WOM%2
Your Site
Campaigns
And we’re not limited to a single campaign, like our email programmes we’ve got the ability to run campaigns in parallel to drive different objectives
Your website
Products Browsed
Product PopularityShopping
Cart Abandonmen
t
Clustering
Past Purchase
sBehaviors
of Like-
Minded Shoppers
Complementary Products
Categories
Season
Size
Day of
Week
Geography
Discounts
Targeting
KeywordsDVDCustomized New ArrivalsBig & TallTailgatingFantasy FootballReviewsDiscount
Targeting
Keyword Targeting
Dynamic Advertisements
Product selected based on recommendation engine
View multiple products in a single ad
Pricing, product images, descriptions and landing pages are queried from live feeds
Q1 Q2 Q3 Q4
Post purchase life cycle programme
Customer purchases a team t-shirt
Customer purchases custom team jersey prompted by dynamic ad generated with recommendation technology
Lifetime Loyalty Campaigns
Dynamic Ads
Dynamic Coupon
Your Site
Dynamic Category
Dynamic Store Locator
Dynamic Product
Dynamic Loyalty
Analytics
Decision Drivers
Set it and forget it?
Increase Registrations? Conversions? Individual Product Purchases? Loyalty Programme? Sales Recovery?
Are clicks the primary objective? Awareness?
Do you already purchase display? Do you have a DSP seat or have plans to implement one?
Questions & Answers