A study on Distribution Channels ofMahindra (2 Wheelers)"Group Number: Group Member: Dipti Jha PGP/17/017Pranit Choure PGP/18/98Upadhi PGP/18/113Srikant Rao PGP/18/168Pranav Mandik PGP/18/3!!b!e"ti#es:1" #o $o the %arket& o'(erve the )un*tionin$ o) *hanne inter%ediarie( and*onne*t theor+ ,ith pra*ti*e"-" #o *o%%uni*ate ,iththe or$ani.ation and to(ee the di/erent t+pe( o)%arketin$a*tivitie(" #he%aine%pha(i(i(onthedi(tri'utionChannea(pe*t o) the or$ani.ation"3" 0ind the depth and ,idth o) di(tri'ution *hanne adopted '+ Mahindra 1-2heeer(3 and *o%pare the% ,ith tho(e )oo,ed '+ *o%petitor("$ndustry: 4uto%o'ie 1#,o 2heeer(3Company: MahindraDealer% Distributor% A&ent 'usiness: Pana%a Motor(& 5o.hikodeMethodolo&y:Marketin$ re(ear*h i( 6the pro*e(( or (et o) pro*e((e( that ink( the *on(u%er(&*u(to%er(& andendu(er(tothe%arketerthrou$hin)or%ation7in)or%ationu(edtoidenti)+andde8ne%arketin$opportunitie(andpro'e%(9 $enerate&re8ne& andevauate%arketin$a*tion(9 %onitor %arketin$per)or%an*e9 andi%prove under(tandin$ o) %arketin$ a( a pro*e(("(our"es: Pri%ar+ data *oe*tion invove( Deaer/Di(tri'utor/4$ent :u(ine(()esear"h Method: ;ntervie, u(in$ a