SDM GroupProjectPreliminaryReport Group Number
2
“A study on Distribution Channels of Mahindra (2 Wheelers)" Group Number: Group Member: Dipti Jha PGP/17/017 Pranit Choure PGP/18/98 Upadhi PGP/18/113 Srikant Rao PGP/18/168 Pranav Mandlik PGP/18/355 Objectives: 1. To go the market, observe the functioning of channel intermediaries and connect theory with practice. 2. To communicate with the organization and to see the different types of marketing activities. The main emphasis is on the distribution Channel aspect of the organization. 3. Find the depth and width of distribution channel adopted by Mahindra (2 Wheelers) and compare them with those followed by competitors. Industry: Automobile (Two Wheelers) Company: Mahindra Dealer/ Distributor/ Agent Business: Panama Motors, Kozhikode Methodology: Marketing research is "the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Sources: Primary data collection involves Dealer/Distributor/Agent Business Research Method: Interview using a questionnaire The group aims to extract information through interview using a questionnaire format in order to finds answers to the following questions from company and dealer/distributor/agent business perspective:-
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SDM GroupProjectPreliminaryReport Group Number
Transcript of SDM GroupProjectPreliminaryReport Group Number
A study on Distribution Channels ofMahindra (2 Wheelers)"Group Number: Group Member: Dipti Jha PGP/17/017Pranit Choure PGP/18/98Upadhi PGP/18/113Srikant Rao PGP/18/168Pranav Mandik PGP/18/3!!b!e"ti#es:1" #o $o the %arket& o'(erve the )un*tionin$ o) *hanne inter%ediarie( and*onne*t theor+ ,ith pra*ti*e"-" #o *o%%uni*ate ,iththe or$ani.ation and to(ee the di/erent t+pe( o)%arketin$a*tivitie(" #he%aine%pha(i(i(onthedi(tri'utionChannea(pe*t o) the or$ani.ation"3" 0ind the depth and ,idth o) di(tri'ution *hanne adopted '+ Mahindra 1-2heeer(3 and *o%pare the% ,ith tho(e )oo,ed '+ *o%petitor("$ndustry: 4uto%o'ie 1#,o 2heeer(3Company: MahindraDealer% Distributor% A&ent 'usiness: Pana%a Motor(& 5o.hikodeMethodolo&y:Marketin$ re(ear*h i( 6the pro*e(( or (et o) pro*e((e( that ink( the *on(u%er(&*u(to%er(& andendu(er(tothe%arketerthrou$hin)or%ation7in)or%ationu(edtoidenti)+andde8ne%arketin$opportunitie(andpro'e%(9 $enerate&re8ne& andevauate%arketin$a*tion(9 %onitor %arketin$per)or%an*e9 andi%prove under(tandin$ o) %arketin$ a( a pro*e(("(our"es: Pri%ar+ data *oe*tion invove( Deaer/Di(tri'utor/4$ent :u(ine(()esear"h Method: ;ntervie, u(in$ a
