Twitter for Business1.0

Twitter Profile2.0

Profile Best PracticesDon’t make your Twitter Handle

something completely random

@LigersRule

Profile Best PracticesDon’t use numbers

@Concur812

Profile Best PracticesDon’t use an underscore

@ME_Concur

The Twitter Vernacular3.0

Twitter Handle

@Concur

Follower

To Follow Back

Status Update

Reply

Hashtag

Retweet (RT)Retweet

Twitter List

Tweeting & Engagement4.0

Consistent

Informative

Funny

Twitter Following5.0

Getting More Followers

Promoted Tweets6.0

Lead Generation7.0

By utilizing Lead Generation Cards, @RockCreek generated over 1,700 new email contacts in less than one week.

Best Practices8.0

Keep to it under 120 characters.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

When possible, do not allow twitter messages to spill over into multiple tweets.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Use links to provide more detailed information.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Acknowledge quickly. Twitter is seen as an instant channel.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Avoid canned, cut and paste answers.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Write engaging content!

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Share photos that help portray the tweet message. Images are more eye catching than tweets with only text.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Respond promptly with a personal message that is properin content and tone.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Keep dialogue personalized.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Use DM to address issues off-line.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Show empathy, saying “I am sorry” both publicly and privately.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Keep the customer informed if the answer is not going to be immediate.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Encourage responses, feedback and ask questions to promote responses.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Do not “battle” with the user, but reply with a way for the user to contact you offline to resolve the issue quickly.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Measuring Results9.0

1.866.295.0733 | inbound@manobyte.com

www.manobyte.com