The Science of

Social Media

Dan Zarrella

Social Media Scientist

#SMSCI

Brian Bloom Photography

Myth: Ideas spread because they’re good.

Memetics

Myth: “Engaging in the Conversation” is

the most important thing on social media.

Takeaway: “Engaging in the Conversation”

doesn’t work. Publishing interesting content

does.

Myth: Don’t call yourself a guru.

Takeaway: Identify yourself authoritatively.

Takeaway: Stop talking about yourself.

Selective

Attention

Takeaway: Don’t crowd out your own

content.

Myth: Friday, Saturday and Sunday are bad

days to publish.

Takeaway: Use contra- competitive timing.

Performance

Reputation

Social

Exchange

Scarcity

Information

Voids

Zombies Marketing

Me

Takeaway: Utilize combined relevance.

Myth: “Please ReTweet” doesn’t work.

Takeaway: Don’t forget social calls-to-

action.

5 People…

Thank you!