SCIENCE COMMUNICATIONa scientist’s survival kit

A book presented by the Conference of Italy’s Deans of Science

SCIENCE COMMUNICATIONa scientist’s survival kit

The idea

More media-savvy scientists = better relations between science and society

= more young talents in science = more physicists in the job market

(among many more other things)

SCIENCE COMMUNICATIONa scientist’s survival kit

FOREWORD

What do scientists have to do with the media world?

SCIENCE COMMUNICATIONa scientist’s survival kit

Best selling science writers (1)

Albert Einstein, Stephen Hawking, Richard Dawkins, Stephen Jay Gould, John D. Barrrow, Edward O. Wilson,

Luigi Luca Cavalli Sforza, Martin Rees, Konrad Lorenz, Antonio Damasio,George

Gamow, Steven Pinker…

SCIENCE COMMUNICATIONa scientist’s survival kit

Best selling science writers (2)Matt Ridley, Sir David Attenborough,

Simon Singh, Isaac Asimov…

SCIENCE COMMUNICATIONa scientist’s survival kit

CHAPTER 1

What do you find when you get out of the ivory tower?

SCIENCE COMMUNICATIONa scientist’s survival kit

Listen before speaking

SCIENCE COMMUNICATIONa scientist’s survival kit

The future is arriving - faster and faster

SCIENCE COMMUNICATIONa scientist’s survival kit

CHAPTER 2

What are the rules of the media world?

SCIENCE COMMUNICATIONa scientist’s survival kit

Double helix, double communication

SCIENCE COMMUNICATIONa scientist’s survival kit

CHAPTER 3

Is communication just a matter of creativity?

SCIENCE COMMUNICATIONa scientist’s survival kit

Looking into the public’s mind

SCIENCE COMMUNICATIONa scientist’s survival kit

CHAPTER 4

How do you become a science writer?

SCIENCE COMMUNICATIONa scientist’s survival kit

The skills of a science writer

fiction writer + essayist + teacher + advocate + artist

SCIENCE COMMUNICATIONa scientist’s survival kit

CHAPTER 5

How do you use journalists?

SCIENCE COMMUNICATIONa scientist’s survival kit

Working together

SCIENCE COMMUNICATIONa scientist’s survival kit

CHAPTER 6

“The medium is the message”:what can it mean?

SCIENCE COMMUNICATIONa scientist’s survival kit

Dulcis in fundo

• only 150 pages

• e-book

• free

www.con-scienze.it

SCIENCE COMMUNICATIONa scientist’s survival kit