SCIENCE COMMUNICATION a scientist’s survival kit

SCIENCE COMMUNICATIONa scientist’s survival kit

A book presented by the Conference of Italy’s Deans of Science


The idea

More media-savvy scientists = better relations between science and society

= more young talents in science = more physicists in the job market

(among many more other things)


FOREWORD

What do scientists have to do with the media world?


Best selling science writers (1)

Albert Einstein, Stephen Hawking, Richard Dawkins, Stephen Jay Gould, John D. Barrrow, Edward O. Wilson,

Luigi Luca Cavalli Sforza, Martin Rees, Konrad Lorenz, Antonio Damasio,George

Gamow, Steven Pinker…


Best selling science writers (2)Matt Ridley, Sir David Attenborough,

Simon Singh, Isaac Asimov…


CHAPTER 1

What do you find when you get out of the ivory tower?


Listen before speaking


The future is arriving - faster and faster


CHAPTER 2

What are the rules of the media world?


Double helix, double communication


CHAPTER 3

Is communication just a matter of creativity?


Looking into the public’s mind


CHAPTER 4

How do you become a science writer?


The skills of a science writer

fiction writer + essayist + teacher + advocate + artist


CHAPTER 5

How do you use journalists?


Working together


CHAPTER 6

“The medium is the message”:what can it mean?


Dulcis in fundo

• only 150 pages

• e-book

• free

www.con-scienze.it

SCIENCE COMMUNICATION a scientist’s survival kit

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