Post on 10-May-2015
Scaling Your Developer Program
Ian SkerrettEclipse Foundation
Who Am I?
Long time ago a Developer
More recently a Product Manager
Now, a Marketing guy
What Is Eclipse?Open source communityNot-for-profit Foundation190+ member companies250+ open source projects1000+ open source developers (committers)10,000+ contributors10,000+ products built with Eclipse
technology6-9 million developer users
What is Eclipse?
19 employees
4 in “marketing”
Developer-2-Developer
Photo Credit: Yandle
Developers Want to Learn
Source: Eclipse Community Survey
Developers Are Passionate
Content Is King
Tutorials
Interviews
Webinars
Samples
White Papers
Getting Started
Learning
Social Media
Lower the Barriers
How many steps to download?
Registration Page
Is a person or signed contract involved in the process?
Photo Credit: viZZZual.com
Remember: Learning
Download <> Potential Customer
How many steps to ‘Hello World’
Developers Want Engage
With Each Other
BYOC (Channel)
Love your early adopters
Photo Credit: wwardy
You Will Need A Leader
A Technical Leader
If You Love Something Set It Free
People Will Say Bad Things
People are already saying bad things?
Do you have a bigger problem?
Photo Credit: Colin_K
Be Part of the Community
Provide Services to the Community
How Do You Scale a Developer Program
Make It Easy to Learn
Have Others Spread the Message
Enable a Community