Tools to Build a Stronger Brandand Get the Edge on Your

Competition

 Presented by

 Brian Childers

• The Power of Brandability

• The Science of Email Marketing

• Best Practices for Best Results 

Topics

Personal Branding Statement

3 Key Elements of Personal Branding

• Consistent Professional Profile Pic• Yourname.com• Personal Brand Statement

www.briankchilders.com

Brian is a branding and social media strategist fascinated with the power of personal brand visibility and networking. A visionary able to apply innovative ideas to fruition and lead others toward achieving common goals, Brian is founder of Foxxr, Inc. and can help position you and your company for online success.

The Blogger's Roadmap

• Choose a Platform

• Schedule Posts

• Research Content

Content Resources

• RSS Feeds

• Google Alerts

• Ezine Articles

The Best Resource Available

• Survey Monkey

• Google Forms

• JotForm

Email Marketing-The Original Social Media

• Negative Connotations & The Positive Truths

• Segmentation

• Consistent & Predictable

Determine Appropriate Format    • Newsletters

o  Educational

o  Use Bullets and Summarize

• Promotions / Invitations / Surveys

o  Limited Content

o  Click-Through or Call to Action

• Announcements

o Event Driven

o Holiday Greetings / Thank You's 

The Science of Email Marketing

1. confirm2. features3. upgrade4. magic5. raffle6. requested7. rewards8. christ9. follow-up10.10.00%11.coupon12.15.00%13.discount14.savings15.offer

Source: HubSpot – “The Science of Email Marketing”

1. Posts2. Jobs3. Survey4. Week's5. e-Newsletter6. Issue7. Digest8. Bulletin9. Edition10.Giveaway11.Tips12.Video13.News14.Monthly15.Headlines

Source: HubSpot – “The Science of Email Marketing”

CRM Customer Relationship Management

Other Email Marketing Tools    

• Mail Chimp• Constant Contact• iContact

• Craft Your Profile

• Expand Your Network

• Get Recommendations