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a global CP

powerhouse

#1 ANIMATED

SERIESK2-11 SINCE

2001

OBAMA AND ROMNEYMORE LIKES

THAN

EVERYWHERE

GREAT PRODUCTS

AND PARTNERSHIPS

2012

GREAT PRODUCTS AND PARTNERSHIPS

2012

GREAT PRODUCTS AND PARTNERSHIPS

2012

GREAT PRODUCTS AND PARTNERSHIPS

2012

GREAT PRODUCTS AND PARTNERSHIPS

2012

DVDDIGITALALBUMSUPPORTING RETAIL

YELLOW FRIDAY

THE FUTURE IS BRIGHTIN BIKINI BOTTOM

2013SPONGEBOB NATION!

2014SPONGEBOB:

LARGER THAN LIFE

2015 ANDBEYOND

JUST ADD SPONGEBOB

2013: SPONGEBOB NATION!

Q2IT CAME FROM

GOO LAGOON

Q4SPONGEBOB’S

SCARIEST NIGHTS

Q3BUMPER

TO BUMPER

Q1KA-RA-TAY

2013: SPONGEBOB NATION!NEW TV SPECIALS

2013: SPONGEBOB NATION!NEW MOBILE APP

2013: SPONGEBOB NATION!FAN CELEBRATION

2013: SPONGEBOB NATION!NEW CONSUMER PRODUCTS

2013: SPONGEBOB NATION!NEW CONSUMER PRODUCTS

2013: SPONGEBOB NATION!SECONDARY CHARACTERS

2013: SPONGEBOB NATION!SECONDARY CHARACTERS

2013: SPONGEBOB NATION!IN SUMMARY

CONTENT & MARKETING• ORIGINAL PROGRAMMING

• NEW MOBILE APP

• FAN CELEBRATION

• KARMALOOP

CONSUMERPRODUCTS• NEW TOY LINE (JUST PLAY)

• NEW CPG

• SECONDARYCHARACTERS

2014:LARGER THAN LIFE

2014: LARGER THAN LIFEPLANKTON’S REVENGE

2014:NEW SPONGEBOBTHEATRICAL

2015 & BEYOND:

JUST ADD SPONGEBOB