EMAIL MARKETINGAUTOMATION

PURE E-MAIL MARKETING

The new way of email marketing. Behavioral targeting and marketing automation- THE LEVERAGE FOR YOUR SALES

Graduated from Faculty of Economics, Poznan University of Economics. For more than three years involved with the IT industry and online marketing. Her active collaboration with the University of Seville in promotional and research activities in 2008/2009 was awarded by the Department of Communication. She is passionate about foreign languages, Spain and Latin America. Inspired by out-of-the-box books and passionate people. The daily power to acting derives from cycling and climbing.

„The new way of email marketing. Behavioral targeting and marketing automation, the leverage for your sales.”

by Ewelina Koch

ABOUT ME

ABOUT SARE

THERE ARE 2,405,518,376 BILLION USERS OF THE INTERNET IN THE WORLD

IN 2013 IN POLAND THERE

WERE

23 MLN OF THE

INTERNET USERS

Source: http://www.radicati.com/wp/wp-content/uploads/2011/05/Email-Statistics-Report-2011-2015-Executive-Summary.pdf

WHYEMAIL?

BECAUSEIT ISALIVE&WELL

SPECIAL QUESTION!WHEN WAS THE FIRST

CIVIL E MAIL SENT?# 1971 # 1974

Source: wikipedia.org

55%OF THE COMPANIES

DECLARE THE INCREASE OF THE EXPENSES ON THE EMAIL MARKETING IN

2013

Source: Stron Mail Trend Survey 2013

Source: Direct Marketing Assocciation Email Tracker Report 2012

WHYIS ITSOPOPULAR?

BECAUSEEMAILSELLS!

Source: iContact Infographic – Email Marketing is Allive and Well

71% 9% 13%of adult internet users

buy products onlineof total retail sale in the

U.S. is made onlineof holiday shoppers list

email newsletters as their favourite source of

locating deals

HOW TO ACHIEVE

40$REVENUE

1$SPENT on EMAIL

Source: Direct Marketing Assocciation Email Tracker Report 2012

EMAIL MARKETINGAUTOMATION

ONLY 25% OF LEAD ARE LEGITIMATE AND SHOULD GO TO SALES

50% OF LEAD ARE QUALIFIED BUT NOT READY TO BUY

LEAD NURTURING EMAIL GET 4/10 TIMES THE RESPONSE RATE STANDALONE EMAIL BLASTS

25-50% OF SALES GO TO THE VENDOR THAT RESPONDS FIRST

Source: HubSpot – An Introduction of Lead Nurturing

INTERESTING STATISTIC

of online shoppers have abandoned their shopping

cart at one point or another.

88% of all online shoppers wait a day or more to complete

a purchase.

65%

of shoppers who didn’t complete the checkout,

said they wanted to save products for further

consideration.

21% of consumers abandoned

carts more than once with an average order of

$109.00.

45%

HOW DOES ITW RK?

THE INFORMATION ABOUT THE USER

THE REMARKETING STATEMENT

THE DISPATCH OF THE STATEMENT

THE INFORMATION ABOUT

THE USER

Source: SARE Capital Group knowhow

START WITHBEHAVIORALTARGETING?

BUILDUSER’SBEHAVIORALPROFILES?

USER’SPROFILE:

VISITED WEBSITEVISITED BLOGCLICKED TO CONTACT FORMVISITED COMMUNITY NETWORKDOWNDLOAD WHITE PAPERSABANDONED BASKETSSUBMITTED DEMOSCALL CENTER CONVERSIONCLICKED IN THE "XYZ" SECTOR ON WEBSITEABANDONED REGISTRATION FORM

Source: SARE Capital Group knowhow

WHAT IS IT USED TO?

ABANDONED BASKET

88%

12%

EXIT

ABANDONED BASKET

88%75%

OF THE USERS DECLARE THEIR

WILL TO PURCHASE

CROSS SELLING

OTHERS

#4 RENEWAL OF THE SALE

#1 RE-ESTABLISH CONTACT WITH A REGISTERED CUSTOMER

#2 RECOVERING ABANDONED REGISTRATION AND APPLICATION FORMS

#3 UNDERSTANDING THE REASONS OF ABANDONED SHOPPING CARTS

#5 ACTIVATING THE "DORMANT" CLIENTS

PLANTHE SCRIPT OF THE DISPATCH

VISITOR ACTION

EMAIL I EMAIL III EMAIL III

Source: SARE Capital Group knowhow

A basic campaign is triggered by an action a visitor takes, like filling

out a form or downloading a piece of

content.

A series of emails which are then kicked off and ideally reflect the actions taken and result in relevant, useful

content delivered at a reasonable pace over time.

ENTRY IN THE DATABASE

WHAT IS THE ROI OF THE EMAIL MARKETING# 40$ # 39$

Source: DMA

SPECIAL QUESTION!

WHY IS IT WORTHWHILE USING?

EFFECTIVENESS EFFICIENCY

#1 THE INCREASE OF THE BRAND AWARENESS

#2 THE INCREASE IN THE RELIABILITY OF THE BRAND#3 THE IMPRESSION OF A HUGE MARKETING BUDGET

#1 THE INCREASE OF THE CTR COMMERCIALS

#2 THE INCREASE IN SALES AND THE LEVEL OF

CONVERSION#3 THE INCREASEOF THE ROI

Businesses wanting to embark on ReMarketing campaigns ought to take the following steps to maximise returns.

1. Know your starting point:

2. Speak with your web analytics provider

3. Start small and simple

4. Measure responses continuously

5. Enhance your programs with thought

THE STEPS FOR EFFECTIVE REMARKETING

SUCCESS IS WITHIN YOUR ARM’S

REACH!

DON’T WAIT!

THANK YOU FOR YOUR ATTENTION!Ewelina Koche.koch@sare.pl+48 515 293 308