August, 2016

http://www.camasmedia.com/

By Camas Media

7-STEP JOURNEY FROM A WEBSITE TO A BRAND

• How-to-do videos offer a mine of opportunities to e-commerce

• It helps convey information in an engaging way & also attracts significant traffic

• Create tutorials keeping the target audience in mind

CREATE VIDEO TUTORIALS1

7-STEP JOURNEY FROM A WEBSITE TO A BRAND

• The more certain your topics are, the more you will get noticed by your target group

• Before you zero into your niche zone, make sure that it is not so obscure, that nobody wants to read it

TARGET NICHE2

7-STEP JOURNEY FROM A WEBSITE TO A BRAND

• Make the prospective audience see the products in the most lucrative and attractive manner possible

• Incorporating impressive images into posts can help up the discoverability of the brand

• The idea is to inspire and create an aspiration factor through pictures/images

USE PHOTO HEAVY CONTENT 3

7-STEP JOURNEY FROM A WEBSITE TO A BRAND

• Have a satisfied customer do a review post for you

• Prospective buyer’s choices are influenced by information, reviews and word of mouth

• Do take care, however, to not post commercially generated posts, as people can see right through it

• Wherever possible, use customer-generated reviews and ratings in posts to boost credibility

GO FOR AUDIENCE’S REVIEWS4

7-STEP JOURNEY FROM A WEBSITE TO A BRAND

• Audience looking for products will want to know things or chat before they make the purchase

• Customer would want to ask questions post-purchase

• An assigned personnel should be available to answer their queries in real time and in best possible manner

• Brands responding to customer have a high credibility and a positive brand image

• Excellent customer support helps brands rank higher in search engines

BE THERE FOR YOUR AUDIENCE5

7-STEP JOURNEY FROM A WEBSITE TO A BRAND

• Content marketing is not only about selling, it is also about building credibility, establishing brand leadership and loyal customers on board

• Create a content hub where the audience can get information on a variety of topics that interests them

• It not only inspires trust and authority, but will also generate traffic via this outlet

BE AN AUTHORITY6

7-STEP JOURNEY FROM A WEBSITE TO A BRAND

• Whenever talking about a product, try to list how it is going to benefit the users rather than just listing its features

• It helps buyers make an informed decision by helping them understand how the product purchase will solve their problems

• Content should be customer centric rather than product centric

LIST BENEFITS NOT FEATURES7

In one sentence

Camas Media is an online perception management company that creates content driven digital experiences for a new type of consumer. To know more about us connect with us on

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