Post on 23-May-2020
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S A M A N T H A H A N L I N U N I V E R S I T Y O F O R E G O N
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Resume
SKILLS
2 0 9 s O l i v e S t r e e t O r a n g e , C A 9 2 8 6 6 5 0 3 - 3 4 7 - 1 1 3 5 S A M A N T H A . H A N L I N @ G M A I L . C O M
University of Oregon ‘14 | School of Journalism & Communications | Bachelor of Arts | Public RelationsVice President of Alpha Chi Omega Sorority | Alpha Kappa Chapter
Domestic Violence Awareness Campus Representative & Crisis Line Volunteer | WomenSpace Inc.
EDUCATION
WORK EXPERIENCE
Blogger - Eugene based wedding planning agencyResearched emerging wedding industry trends and wrote weekly blog posts.• Integrated trending topics into social media campaigns.• Interviewed potential wedding vendors.• Collaborated with other industry bloggers to increase online traffic.
Fall 2012-Fall 2013
Eugene, ORMoxie Events
Catalog production COORDINATOR- Sports Action brandProduce Hurley’s print and digital apparel catalogs for sales merchandisers.• Write original copy and product descriptions. • Collaborate with multiple departments to ensure consistent brand experience.• Manage the display and interface for buyer website.• Maintain detailed timelines for project deliver’ables.
Costa Mesa, CAHurley International
August 2014 - Current
PR Assistant - Sports Action brandImplemented brand development plan to expand Hurley’s profits internationally.• Created and implemented digital marketing strategy for 2016 Olympics.• Worked with media outlets to curate product and athlete stories. • Wrote content for Hurley’s social media channels.
Summers 2013 & 2014
Hurley InternationalCosta Mesa, CA
Communications Assistant - City government OfficeServed as a project manager for events and social media strategist. • Served as a customer service representative for the City Manager’s office. • Organized city-wide community events and led volunteer committees.• Managed online social media campaigns to expand civic engagement.
Summers & Holidays 2006-2014
Costa Mesa, CACity of West Linn
s a m a n t h a
communicator designer trailblazerhan li n
Samantha Hanlin is a branding specialist and a social media strategist who builds digital relationships. A frequent blogger, she uses social platforms to discuss topics relative to the current job market, her passions for human rights activism and student life. In addition, Samantha is an on campus advocate for watchdog journalism and the representation of women and race in the media. Samantha was a two-‐time member of the Hurley ICON program. Hurley is the leading surf brand, specializing in high performance gear. Owned by Nike, Hurley has captivated youthful audiences by focusing on music, art, and goodwill. Samantha was one of 2,400 applicants chosen nationally for Hurley’s internship program. Throughout this internship, Samantha collaborated with Nike executives and the Olympic marketing team to expand the brand of Hurley internationally. In her senior year at the University of Oregon, Samantha was the Director of Public Relations for the nationally acclaimed Flux Magazine. After her promotion, she led a team of advertising and business students. Since joining the publication’s staff in 2012, Flux received more than 15 national awards, including the prestigious 2013 Magazine Pacemaker Award from the Associated Collegiate Press. As part of an assignment for her Curiosity for Strategists class, she worked with professor David Koranda and Assistant to the Provost, Tim Gleason, to redefine the University of Oregon’s brand. Her work was ultimately presented to the Oregon Athletic Department and Development staff and was integrated into the university’s future marketing plan. Samantha graduated from The University of Oregon in June 2014 with bachelor’s degrees in journalism with a concentration in public speaking and critical thinking.
Bio
Work Experience
FLUX Magazine
FLUX
SHADOWWRITERSTHEY GET PAID; YOU GET THE GRADE
I S S U E 2 1
FLUX JUNE 3
FLUXturns
TUESDAY JUNE 3RD 3:30-5:30 PM
EMU AMPHITHEATRE
RELEASE PARTY
21| FREE FOOD | MUSIC | BEYONCÉ | PRIZES |
As the Public Relations Director for FLUX Magazine, we have just celebrated 21 years of this advanced publication. I organized a “21st Birthday Party” for the magazine as the theme of our release party. Our social media followers voted on a Beyonce playlist.
Hurley InternationalThis past summer, I was a part of the Hurley ICON Program. The internship was designed to provide hands on work experience within the company while developing a separate project encompassing the Nike family. My team worked on the future vision for the 2014 World Cup and 2016 Olympics.
The Veterans’ Housing ProjectIn my final Public Relations Campaigns class, my team worked with The Veterans’ Housing Project, an organization working to provide military veterans’ with housing options. In order to expand their networks we organized an event with the University of Oregon. Some of our attendees included Eugene’s Mayor, Kitty Piercy, President of the UO, Michael Gottfredson, President of Student Affairs, Robin Holmes and Congressman Peter Defazio’s Veteran’s Representative.
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Friday May 30, 2014 from 2:00 - 3:00 pm Jordan Schnitzer Museum of Art: Lounge1430 Johnson Ln, Eugene, OR 97403Street Parking Available
Join University of Oregon administration, The Veterans’ Housing Project, & local veterans as we combine forces to honor UO alumni veterans. Be a part of honoring Duck veterans through the Honor a Veteran Program. Refreshments will be provided.
http://ducksforvets.splashthat.com
A new partnership between
The University of Oregon & the
Veterans’ Housing Project
date:
location:
event:
DUCKSFOR
VETS
RSVP :
Accomplishments
IntroductionChris Pryor, Eugene City Councilor and UO Instructor
WelcomeUO President, Michael Gottfredson
Veterans’ Housing ProjectEd McMahon, VHP Steering Committee, Executive Vice President Home Builders
of Lane County
Stories From VHP ResidentsResidents of VHP Housing
Honor A Veteran Program Barb Ruiz, VHP Steering Committee
Rebecca Larson, VHP Steering Committee, Director of Public Relations/Development, St. Vincent de Paul
Honored VeteransRobert W. Smith - Presented by Pat and Debi Farr
Kevin Wiles - Presented by UO Campaigns Team, Shaina Hayutin Michael Tieman - Presented by VHP Steering Committee, Roger Gray
How Can You Help? Discussion & ClosingJon Ruiz, VHP Steering Committee, Eugene City Manager & UO Instructor
Terry McDonald, VHP Steering Committee, Executive Director St. Vincent De Paul
DUCKSFORVETSW E L C O M E T O
Event Program
Form a lasting connection between
the University of Oregon and the
Veteran’s Housing Project, use this
connection to raise funds.
OBJECTIVE 1
STRATEGY 1
STRATEGY 2
TACTIC 1 TACTIC 2 TACTIC 3
TACTIC 1 TACTIC 2
Host an event aimed to introduce executives from
the Veterans housing project with key publics at the University of Oregon
An intimate event to be
held May 30, 2014
Media relations with
University of Oregon
media
Response cards to
indicate attendees’
future involvement.
Enlist UO alumni to honor vets through Honor a Veteran
Program.
Students will honor
veteran UO Professor
Non attendees asked
to participate in Honor a
Veteran Program.
CAMPAIGN GOAL:To increase awareness about the Veterans’ Housing Project at the University of Oregon.
StrategyMap
Strategy Map
The Oregon BrandFor an advertising assignment, we were asked to identify a branding problem. I chose the University of Oregon brand as I was told by administrators that it was struggling to find a singular platform. My proposal was to merge the athletic perspective with the campus experience.
Due to the widespread concern of this issue, I was asked to give the presentation in front of the University’s Marketing Department and Athletics Department.
Examples of Slides
Diversity in Cinema
For a class assignment, I created an infographic illustrating the representation of culture, gender and sexual orientation. in the Academy Awards vs. The Cannes Film Festival (facing page). My conclusion showed that the Academy Awards has become more progressive by depicting more diverse characters than The Cannes Film Festival.
Examples of Slides
CINEMATICD I V I D E
USA
South America
Africa
RussiaGermany
Other
France
diversity In the films nominated in the Academy awards compared to the Festival de Cannes.The United States has been striving to further diversify its films by integrating greater range of race, gender and sexual orientation. The prestigious Cannes Festival reviews films from around the world. In this comparison, we see the US film industry’s progress in its efforts to diversify representation in these categories.
30%
Sexual Orientation Gender
Roles
69%
Of the 152 Roles:77 Americans
15 French8 British
7 Africans5 Italian 5 Japan
3 South Koreans3 Native Americans 2 Israelis 2 Latino
2 Denmark 2 Romanians2 germans 2 Denmark 1 Egyptians 1 Australian
http://www.oscars.orghttp://www.festival-cannes.com/en.html
Men Women
australia
EgyptSouthKorea
JapanNative American
Denmark Romania
Israel
64%
74%
26%
36%
Academy Awards36 Films 76 Roles
2010-2014
Festival de Cannes41 Films 76 Roles
2012-2013
british
Lesbian
Gay
Bisexual
Transgender
Straight
Does Not Identify
Total representation in 77 Films and 152 roles
ThankYou