Post on 14-Aug-2015
Summer Internship Project on
ONLINE AUCTIONS OF BY PRODUCTS & SECONDARY PRODUCTS OF BOKARO STEEL PLANT & COMPETITOR ANALYSIS OF SAIL WITH OTHER STEEL INDUSTRIES.
Prepared By:
NIKET ANANDITM B-SCHOOL , NAVI MUMBAI
TOP STEEL PRODUCING CONTRIES
China Japan USA India Russia South Korea
Germany Turkey Brazil Ukraine0
100
200
300
400
500
600
700
800
900
779
110.6 86.9 81.2 68.7 66.1 42.6 34.7 34.2 32.8
Capacity in Million Tones
Capacity in Million Tones
TOP STEEL PRODUCING COMPANIESIN INDIA
Tata Steel SAIL JSW Steels RINL Bhusan Steels0
5
10
15
20
25
30
25.3
13.511.8
2 1.75
Capacity in Million Tones
END USES OF STEEL IN INDIA
22%
22%
18%
6%
22%
10%
END USES OF STEEL IN INDIA
Others
Automobiles
Capital Projects
Pipes
Infrastructures
Consumer Durables
ABOUT SAIL
SAIL is the 26th largest steel producer in the world.
2nd largest steel producer in India.
Annual Production Capacity-13.5 million tones.
Turnover 2013-14 –Rs 49350 Crores
5 Integrated Steel Plants & 3 Special Steel Plants
CAPACITY OF SAIL’S INTEGRATEDSTEEL PLANTS
Bhilai Steel Plant-3.15 million tones
Bokaro Steel Plant-4.5 million tones
Durgapur Steel Plant-1.5 million tones
Rourkela Steel Plant-1.67 million tones
IISCO Steel Plant-2.75 million tones
SWOT ANALYSIS OF SAIL
STRENGTH
Nation Wide Distribution Network.
Largest Captive Iron Ore Operations in India.
Sail’s Power Plant
WEAKNESS
Dependency for Coking Coal.
Lack of co-ordination between different departments.
Less differentiated products.
OPPURTUNITY
Fastest growing Steel Economy
Infrastructural advancement in India
Untapped Rural Market
THREATS
Entrance of International Players.
Environmental Issues in India.
Small Local Players
OBJECTIVE OF PROJECT-1
Understand the process of Online Auctions of any products.
Better customer relationship management.
To reduce the lead time of refunds made to the customers.
Ensuring timely dispatch of materials.
TASKS PERFORMED
Customer handling on telephone during the online auctions.
Meeting the prospects & convert them into final customers.
Decreasing the process time of refunds.
Helping customers to get the dispatch orders on time to ensure timely dispatch of products
TAKEAWAYS & LEARNING
Entire process of online auctions.
Client handling.
Importance of CRM.
Business development techniques in steel industries
RECOMMENDATIONS
E-Payment should be introduced.
Concept of Key Accounts Manager should be implemented.
Better co-ordination between different departments to decrease the process time.
Fully equipped computerization of manual processes.
OBJECTIVE PROJECT-2
Gaining competitive advantage over competitors.
Enhancement of dealership network.
Identify new markets
To find out promotional activities for rural markets.
TASKS PERFORMED
Understanding the structure of the company.
Understanding the sales technique & after sales services of prime products of SAIL.
Primary & Secondary Data collections.
Finding out promotional activities for rural markets.
TAKEAWAYS & LEARNING
Positioning of company image to gain competitors advantage.
Conversion of dealership into exclusive dealership.
Profitable business from newly identified market.
Rural marketing techniques.
4P’s to 4A’s framework for the rural marketing
RECOMMENDATIONS
Focus on exclusive dealership not on dealership .
Focus on untouched rural market.
New product design for rural market.
Digital & Social Media promotions.
Just in time should be included.
THANK YOU