Summer Internship Project on

ONLINE AUCTIONS OF BY PRODUCTS & SECONDARY PRODUCTS OF BOKARO STEEL PLANT & COMPETITOR ANALYSIS OF SAIL WITH OTHER STEEL INDUSTRIES.

Prepared By:

NIKET ANANDITM B-SCHOOL , NAVI MUMBAI

TOP STEEL PRODUCING CONTRIES

China Japan USA India Russia South Korea

Germany Turkey Brazil Ukraine0

100

200

300

400

500

600

700

800

900

779

110.6 86.9 81.2 68.7 66.1 42.6 34.7 34.2 32.8

Capacity in Million Tones

Capacity in Million Tones

TOP STEEL PRODUCING COMPANIESIN INDIA

Tata Steel SAIL JSW Steels RINL Bhusan Steels0

5

10

15

20

25

30

25.3

13.511.8

2 1.75

Capacity in Million Tones

END USES OF STEEL IN INDIA

22%

22%

18%

6%

22%

10%

END USES OF STEEL IN INDIA

Others

Automobiles

Capital Projects

Pipes

Infrastructures

Consumer Durables

ABOUT SAIL

 SAIL is the 26th largest steel producer in the world.

2nd largest steel producer in India.

Annual Production Capacity-13.5 million tones.

Turnover 2013-14 –Rs 49350 Crores

5 Integrated Steel Plants & 3 Special Steel Plants

CAPACITY OF SAIL’S INTEGRATEDSTEEL PLANTS

Bhilai Steel Plant-3.15 million tones

Bokaro Steel Plant-4.5 million tones

Durgapur Steel Plant-1.5 million tones

Rourkela Steel Plant-1.67 million tones

IISCO Steel Plant-2.75 million tones

SWOT ANALYSIS OF SAIL

STRENGTH

Nation Wide Distribution Network.

Largest Captive Iron Ore Operations in India.

Sail’s Power Plant

WEAKNESS

Dependency for Coking Coal.

Lack of co-ordination between different departments.

Less differentiated products.

OPPURTUNITY

Fastest growing Steel Economy

Infrastructural advancement in India

Untapped Rural Market

THREATS

Entrance of International Players.

Environmental Issues in India.

Small Local Players

OBJECTIVE OF PROJECT-1

Understand the process of Online Auctions of any products.

Better customer relationship management.

To reduce the lead time of refunds made to the customers.

Ensuring timely dispatch of materials.

TASKS PERFORMED

Customer handling on telephone during the online auctions.

Meeting the prospects & convert them into final customers.

Decreasing the process time of refunds.

Helping customers to get the dispatch orders on time to ensure timely dispatch of products

TAKEAWAYS & LEARNING

Entire process of online auctions.

Client handling.

Importance of CRM.

Business development techniques in steel industries

RECOMMENDATIONS

E-Payment should be introduced.

Concept of Key Accounts Manager should be implemented.

Better co-ordination between different departments to decrease the process time.

Fully equipped computerization of manual processes.

OBJECTIVE PROJECT-2

Gaining competitive advantage over competitors.

Enhancement of dealership network.

Identify new markets

To find out promotional activities for rural markets.

TASKS PERFORMED

Understanding the structure of the company.

Understanding the sales technique & after sales services of prime products of SAIL.

Primary & Secondary Data collections.

Finding out promotional activities for rural markets.

TAKEAWAYS & LEARNING

Positioning of company image to gain competitors advantage.

Conversion of dealership into exclusive dealership.

Profitable business from newly identified market.

Rural marketing techniques.

4P’s to 4A’s framework for the rural marketing

RECOMMENDATIONS

Focus on exclusive dealership not on dealership .

Focus on untouched rural market.

New product design for rural market.

Digital & Social Media promotions.

Just in time should be included.

THANK YOU