Mari Anne SnowCEO – SophiaThink

June 23, 2015

Building a Consolidated Digital Program:

Boost your business and maintain your sanity.

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Feeling a little overwhelmed?

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STEP #1 – Clarify your business goals

Marketing objectives B2C vs B2B Business/Revenue targets Target customer

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STEP #2 – Identify your target customer

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STEP 3#: Ease into it

Google yourself – establish a baseline. Pick channels used by your customers. Start small. Point everything to your website. Email is still effective. Tie your efforts to your business goals. Give it time, it takes longer than you think.

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QUICK NOTE: NOT a job for the intern

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STEP #4: Owned vs rented real estate

Control URLs Data Analytics

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STEP #5: Make your website the destination

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STEP #6: Build and maintain your list

Email marketing still works. Understand the law. Build it, don’t buy it. Refresh often - 02020.

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STEP #7 – Automate….

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….And measure

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STEP #8: Focus on what matters

Never confuse “likes” with revenue.

Activity without a call-to-action is meaningless.

Posting without engagement or eyeballs is just talking to yourself.

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STEP #9: Dialogue vs monologue

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Talking to yourself about yourself

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STEP #10: Have a maintenance plan

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In closing

1. Establish your business objectives/target customer.2. Start with your website; mobile-friendly and centralized.3. Build/maintain your email list.4. Start slowly, follow your customers.5. Automate and measure.6. Use knowledgeable resources.7. Dialogue + engagement = amplification + acceleration.8. You can’t take “likes” to the bank.9. Maintenance is critical.10.Nothing is free.

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Thank you!

Contact Information

http://www.linkedin.com/in/mariannesnow1

Mari Anne Snow CEO, SophiaThink

401.286.9828

msnow@sophiathinkconsulting.com

or

www.sophiathinkconsulting.com www.sophiathinkblog.com

@SophiaThink

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