SAIC_digital media presentation_2015

Mari Anne SnowCEO – SophiaThink

June 23, 2015

Building a Consolidated Digital Program:

Boost your business and maintain your sanity.

2Copyright © 2014 SophiaThink, LLC. All rights reserved.

Feeling a little overwhelmed?


STEP #1 – Clarify your business goals

Marketing objectives B2C vs B2B Business/Revenue targets Target customer


STEP #2 – Identify your target customer


STEP 3#: Ease into it

Google yourself – establish a baseline. Pick channels used by your customers. Start small. Point everything to your website. Email is still effective. Tie your efforts to your business goals. Give it time, it takes longer than you think.


QUICK NOTE: NOT a job for the intern


STEP #4: Owned vs rented real estate

Control URLs Data Analytics


STEP #5: Make your website the destination


STEP #6: Build and maintain your list

Email marketing still works. Understand the law. Build it, don’t buy it. Refresh often - 02020.


STEP #7 – Automate….


….And measure


STEP #8: Focus on what matters

Never confuse “likes” with revenue.

Activity without a call-to-action is meaningless.

Posting without engagement or eyeballs is just talking to yourself.


STEP #9: Dialogue vs monologue


Talking to yourself about yourself


STEP #10: Have a maintenance plan


In closing

1. Establish your business objectives/target customer.2. Start with your website; mobile-friendly and centralized.3. Build/maintain your email list.4. Start slowly, follow your customers.5. Automate and measure.6. Use knowledgeable resources.7. Dialogue + engagement = amplification + acceleration.8. You can’t take “likes” to the bank.9. Maintenance is critical.10.Nothing is free.


Thank you!

Contact Information

http://www.linkedin.com/in/mariannesnow1

Mari Anne Snow CEO, SophiaThink

401.286.9828

[email protected]

or

www.sophiathinkconsulting.com www.sophiathinkblog.com

@SophiaThink

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SAIC_digital media presentation_2015

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