Post on 12-May-2015
description
SACRED AND SUBSTANTIAL SOCIAL MEDIAURLoved.com
DEVOTIONS
Jaye Johnson
A TALE OF TWO YOUNG ADULT MINISTRIES
Any technology that allows one person to relate to another in a public forum.
THE NEW NORMAL
Today
Social Networking Use by Age Group
NEW SOCIAL NORMSA Product of Rapidly Changing Technology and Neuroplasticity
People plan last minute
People want Instant gratification
People want context
People expect to have a voice
People expect to make a difference
People want choices (and crave novelty)
People expect you to be connected
There’s no going back, but can we keep up?
?DISCUSSION QUESTION 1How has social media changed the way you do ministry? Or how should it be changing it?
FINDING GOD IN SOCIAL MEDIA
BRICOLAGE
AUGMENTED REALITY (VIRTUALITY)
• The self is multiplied, • Reality is rejected as not enough, • The body is devalued, • The machine and the human merge
HYPERTEXTUALITY
SIMUALITY
?DISCUSSION QUESTION 2Where have you seen God on social media?
SOCIAL MEDIA STRATEGY
Church Vision
Content Strategy
Website
Social Media
Social Media Explained Through Donuts
YouTube
Google+
Foursquare
Yelp!
Meetup
I like donuts.
I’m eating a donut.
Watch me eating a donut.
I’m good at eating donuts.
I’m a googler who eats donuts.
I’m eating donuts here.
This is a great place to eat donuts.
Look at this cool picture of a donut.
I want to join a group that eats donuts.
flikr
Tumblr
Wikipedia
Snapchat/Vine
Good Reads
Couch Surfing
Craigslist
Lots of pictures of donuts.
Cool collections of donut pictures.
See, I like donuts.
I’m learning about donuts.
Here’s a 6 second video of me eating a
donut.
Here are the books about donuts I like.
Eating donuts at a strangers house.
I’m talking about popular donuts.
Finding donuts in a classified.
Social Media Explained Through Donuts (Continued)
WHAT MAKES AN ENGAGING POST?Universal Considerations
Variety
Timing Special Dates Frequency Length Time of the Week
Challenge
Authenticity
FACEBOOK STRATEGY Most closely resembles the social nature of “church”
100,000 Considerations, truly
Peak Traffic: Tuesday – Thursday 10 AM to 2 PM
Peak Engagement: Thursday – Monday 7 to 8 PM Scheduled Posts
Greet your followers
Answer criticism with grace
Be connected
Invite, invite, invite
Hold a facebook party
Check insights to see what works
TWITTER STRATEGY Peak Traffic: Friday and Saturday Evenings
Peak Engagement: Same
Use Hashtags (#) and At (@) references
Follow your followers
Link to something
Live tweet at events
Retweet
Learn how to abbreviate
Ride trends
YOUTUBE Second Largest Social Media Network
Google+ and YouTube Integration
Post sermons Webcam + Audacity
Be aware of copyright issues
Post original music
Post video responses
Do video challenges
Do interviews
LOCATION SERVICES Yelp!, Foursquare, Google Places, Yahoo Places, Bing Places,
YP.com
Any GPS enabled app
Have a robust listing on each
Get ringers for great reviews
Give a prize every time there is a new mayor on foursquare
Yelp! Is used by iPhone maps
Google places will be accessed just as much as your website, if not more
YP has good search engine optimization
IMAGE CENTERED SOCIAL MEDIA All social media is becoming more image centered
Pinterest, Snapchat, Instagram, Flikr, Vine
Have a privacy policy Recommend an opt out with time and talents or member audit Don’t list names with photos of minors
Have Public and Private Galleries Flikr and Pinterest have private gallery features
Pictures of food with recipes, Arts and Crafts Ideas are popular on Pinterest Still largely female network
Use flikr for stock photography, look for creative commons
DISCUSSION QUESTION 3
?How would you express your vision for the church using social media?
SOCIAL MEDIA MINISTRY
REACHING AND RECEIVING IN THE NAME OF CHRIST Your web presence is your new front door
Marketing, publicity, and pastoral care are blending together
A vital social media presence will be seen as a sign of a vital congregation
Be sure to greet those that like your facebook page
Make sure all of your materials mention your social media (include icons)
Place QR codes strategically Put a “check-in” sign at the entrance to your sanctuary
Make sure you have an opt-in check box for your email list every time you ask for an email.
Marketing is never wrong when the message is Christ.
RELATING PEOPLE TO GOD Online Worship
Hardline internet connection Basic video camera Computer Streaming Service
Do live tweeting during a service or sermon Ask a pastor anything day Could also be done with texting, for a more private approach
Blog and ask questions – for which the answers may be used in that weeks sermon
Let people know it’s ok to bring your Bible up on your phone or to take notes
Consecrate a new website
NURTURING IN THE FAITH Closed facebook groups
Meetup groups
Guest Skypers
Reddit/r/religion, r/christianity
Good Reads
SENDING TO SERVE FOR THE TRANSFORMATION OF THE WORLD Volunteer sign-up (i.e. sign-up genius)
Kickstarter or Indigogo fund-raisers
Advocacy and Social Justice
Staying informed
CONGREGATIONAL CARE Play service for shut-ins
Prayer boards
Online Counseling
?DISCUSSION QUESTION 4How can a current ministry in your church be aided by social media? Or what new one would you like to take on with social media?
INTERLUDE
Lunch instructions, breakout instructions, grace, short break
BREAKOUT/LUNCH
Beginner Breakout
BEGINNER BREAKOUT CHOICESYou Pick:
Create an event on facebook
Learn more about twitter
Create a Yelp! Listing
Create a google places listing
Find stock photography on flikr
Something else?
BREAKOUT/LUNCH
Advanced Breakout
ADVANCED BREAKOUTSYou Pick:
Add a facebook Likebox to your website
Create a facebook ad
Stay on top of social media trends with feedly
Use facebook insights to measure effectiveness
Setup a private photo board on Pinterest
Something else?
CLOSING SESSION
CREATE YOUR OWN MEME Use quickmeme.com
Q&A
EVALUATIONhttp://urloved.com/social-media-evaluation/
SENDING