SACRED AND SUBSTANTIAL SOCIAL MEDIAURLoved.com

DEVOTIONS

Jaye Johnson

A TALE OF TWO YOUNG ADULT MINISTRIES

Any technology that allows one person to relate to another in a public forum.

THE NEW NORMAL

Today

Social Networking Use by Age Group

NEW SOCIAL NORMSA Product of Rapidly Changing Technology and Neuroplasticity

People plan last minute

People want Instant gratification

People want context

People expect to have a voice

People expect to make a difference

People want choices (and crave novelty)

People expect you to be connected

There’s no going back, but can we keep up?

?DISCUSSION QUESTION 1How has social media changed the way you do ministry? Or how should it be changing it?

FINDING GOD IN SOCIAL MEDIA

BRICOLAGE

AUGMENTED REALITY (VIRTUALITY)

• The self is multiplied, • Reality is rejected as not enough, • The body is devalued, • The machine and the human merge

HYPERTEXTUALITY

SIMUALITY

?DISCUSSION QUESTION 2Where have you seen God on social media?

SOCIAL MEDIA STRATEGY

Church Vision

Content Strategy

Website

Email

Social Media

Social Media Explained Through Donuts

Facebook

Twitter

YouTube

LinkedIn

Google+

Foursquare

Yelp!

Instagram

Meetup

I like donuts.

I’m eating a donut.

Watch me eating a donut.

I’m good at eating donuts.

I’m a googler who eats donuts.

I’m eating donuts here.

This is a great place to eat donuts.

Look at this cool picture of a donut.

I want to join a group that eats donuts.

flikr

Pinterest

Tumblr

Wikipedia

Snapchat/Vine

Good Reads

Couch Surfing

Reddit

Craigslist

Lots of pictures of donuts.

Cool collections of donut pictures.

See, I like donuts.

I’m learning about donuts.

Here’s a 6 second video of me eating a

donut.

Here are the books about donuts I like.

Eating donuts at a strangers house.

I’m talking about popular donuts.

Finding donuts in a classified.

Social Media Explained Through Donuts (Continued)

WHAT MAKES AN ENGAGING POST?Universal Considerations

Variety

Timing Special Dates Frequency Length Time of the Week

Challenge

Authenticity

FACEBOOK STRATEGY Most closely resembles the social nature of “church”

100,000 Considerations, truly

Peak Traffic: Tuesday – Thursday 10 AM to 2 PM

Peak Engagement: Thursday – Monday 7 to 8 PM Scheduled Posts

Greet your followers

Answer criticism with grace

Be connected

Invite, invite, invite

Hold a facebook party

Check insights to see what works

TWITTER STRATEGY Peak Traffic: Friday and Saturday Evenings

Peak Engagement: Same

Use Hashtags (#) and At (@) references

Follow your followers

Link to something

Live tweet at events

Retweet

Learn how to abbreviate

Ride trends

YOUTUBE Second Largest Social Media Network

Google+ and YouTube Integration

Post sermons Webcam + Audacity

Be aware of copyright issues

Post original music

Post video responses

Do video challenges

Do interviews

LOCATION SERVICES Yelp!, Foursquare, Google Places, Yahoo Places, Bing Places,

YP.com

Any GPS enabled app

Have a robust listing on each

Get ringers for great reviews

Give a prize every time there is a new mayor on foursquare

Yelp! Is used by iPhone maps

Google places will be accessed just as much as your website, if not more

YP has good search engine optimization

IMAGE CENTERED SOCIAL MEDIA All social media is becoming more image centered

Pinterest, Snapchat, Instagram, Flikr, Vine

Have a privacy policy Recommend an opt out with time and talents or member audit Don’t list names with photos of minors

Have Public and Private Galleries Flikr and Pinterest have private gallery features

Pictures of food with recipes, Arts and Crafts Ideas are popular on Pinterest Still largely female network

Use flikr for stock photography, look for creative commons

DISCUSSION QUESTION 3

?How would you express your vision for the church using social media?

SOCIAL MEDIA MINISTRY

REACHING AND RECEIVING IN THE NAME OF CHRIST Your web presence is your new front door

Marketing, publicity, and pastoral care are blending together

A vital social media presence will be seen as a sign of a vital congregation

Be sure to greet those that like your facebook page

Make sure all of your materials mention your social media (include icons)

Place QR codes strategically Put a “check-in” sign at the entrance to your sanctuary

Make sure you have an opt-in check box for your email list every time you ask for an email.

Marketing is never wrong when the message is Christ.

RELATING PEOPLE TO GOD Online Worship

Hardline internet connection Basic video camera Computer Streaming Service

Do live tweeting during a service or sermon Ask a pastor anything day Could also be done with texting, for a more private approach

Blog and ask questions – for which the answers may be used in that weeks sermon

Let people know it’s ok to bring your Bible up on your phone or to take notes

Consecrate a new website

NURTURING IN THE FAITH Closed facebook groups

Meetup groups

Guest Skypers

Reddit/r/religion, r/christianity

Good Reads

SENDING TO SERVE FOR THE TRANSFORMATION OF THE WORLD Volunteer sign-up (i.e. sign-up genius)

Kickstarter or Indigogo fund-raisers

Advocacy and Social Justice

Staying informed

CONGREGATIONAL CARE Play service for shut-ins

Prayer boards

Online Counseling

?DISCUSSION QUESTION 4How can a current ministry in your church be aided by social media? Or what new one would you like to take on with social media?

INTERLUDE

Lunch instructions, breakout instructions, grace, short break

BREAKOUT/LUNCH

Beginner Breakout

BEGINNER BREAKOUT CHOICESYou Pick:

Create an event on facebook

Learn more about twitter

Create a Yelp! Listing

Create a google places listing

Find stock photography on flikr

Something else?

BREAKOUT/LUNCH

Advanced Breakout

ADVANCED BREAKOUTSYou Pick:

Add a facebook Likebox to your website

Create a facebook ad

Stay on top of social media trends with feedly

Use facebook insights to measure effectiveness

Setup a private photo board on Pinterest

Something else?

CLOSING SESSION

CREATE YOUR OWN MEME Use quickmeme.com

Q&A

EVALUATIONhttp://urloved.com/social-media-evaluation/

SENDING