To My Presentation

KFC PAKISTAN

Presented by:

Saad Safeer

Layout• Introduction• History• KFC in Pakistan• LOGO• Organogram• Mission & Vision Statements

Layout continued....• Area of Business• Hot Menu• Contribution to

Economy• SWOT Analysis• Competitors• Conclusion

Introduction

History

KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952.

KFC in Pakistan

• In Pakistan KFC first outlet was established in Gulsan-e-Iqbal Karachi in 1997.

• Presently KFC is branched out in eighteen major cities of Pakistan with more than 60 outlets nation-wide.

LOGO

Organ gram

K F C

To sell food in fast, friendly environment that appeals the pride conscious, health minded customers.

“We are committed to customer satisfaction through offering high quality with excellent services and good value.”

Area of Business

• KFC specialize in chicken items of food. They also deal in fast food like: different types of burgers, rice, corn and many more food items.

Hot Menu

Contribution To Economy

• Presently KFC has provided to over 1200 which adds up to 6000 individuals directly dependent on KFC.

• The government of Pakistan receives over Rs. 10 million as direct taxes.

Contribution to Economy(cont...)

• 95% of all food and packing material used in KFC Pakistan is produced locally which sums up to a purchase of over Rs. 35 million per month.

• Each new outlet of KFC Pakistan cost approximately over Rs. 40 million which is a huge amount for construction industry.

Analysis

Strengths

• Brands Equity.• KFC secrete recipe of 11 herbs & species.• Stronger franchises all over the world.• Interactive relationship marketing.

• Lack of focus on research & development.• Lack of knowledge about their customers.• They only focus higher income level people.• Don't. blend with the local culture like

McDonald.

Weaknesses

• Growth of 18-24 age demographic.• Home meal replacement market will exceed.• Increase delivery services.• Changing customers lifestyle and tastes.

Opportunities

• Bird flu and other diseases.• Frozen food is not good for health, despite of

what so ever standards they maintain.• Change in customers taste and demand.• Law and order situation (Terrorism).

Threats

Competitors

KFC Outlets

KFC Outlets

KFC Locations

Videos of KFC

Videos of KFC

Conclusion

Any Questions???

Teacher’s Remarks