Post on 25-Jul-2015
4/9/14 1Mobile Marketing Overview
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Who are we?
• Privately owned digital agency• Zero debt, no external investment• Specialists in marketing campaigns
for the travel sector• Services include, Search Marketing,
Mobile Marketing, Creative
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Our Clients
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Award Winning Agency
• TOP 10 Digital agency – Independent Agency Census, The Drum 2014
• Award winning agency for SEO (UK Search Awards 2013)
• RAR Approved Agency• Goal oriented marketing campaigns• Passionate about our work…
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Opportunity Background
• Ryanair are currently reviewing their Digital initiative, and are on the search for the best and brightest agencies to support them
• Mobile app to launch in May 2014
• Prospective agencies asked to pitch….
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Mobile Marketing - Offering
• Mobile campaigns designed to generate maximum exposure and interest across all digital channels
• Display and Search Marketing across all device types, – key focus on table and mobile promotion
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Measuring Success
• Campaign success measured by
– Downloads – Engagement– Rankings within app stores – Number of reviews – Brand / App mentions & features online
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Next Steps
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Formal Discussion
Strategy Compiled
Go live!
T: 0203 475 6799 E: info@cmadigital.co.uk W: www.cmadigital.co.uk