AMERICAN CANCER SOCIETY

WHAT IS RUN FOR DAD ?

• Goal: A family event to raise awareness about prostate cancer, educate men about the importance of regular screening and raise funds for cancer research

• When: Father’s Day, Sunday, June 20, 2010

• Where: Mercer County Park, , West Windsor, NJ

• What: A 5 K Race, a 2 mile walk and kids races

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WHY RUN FOR DAD ?

• Awareness: Increase the degree and amount of attention on prostate cancer

• Action: Encourage men, especially African American men to talk to the doctor about prostate cancer screening

• Research: Raise funds to support prostate cancer research projects

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RUN FOR DAD 2009

• More than 1,000 Runners, Walkers and Kids• Some 25 Survivors with Special Blue Numbers• Many Children in Special Kids Races• Corporate and Community Sponsors• More Than 50 Volunteers• $25,000 Net for Prostate Cancer Research• Major Stories in Key Media Outlets in NJ

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HOW WE WORK

• CORE TEAM: Small Group Meets Monthly to Set Direction and Make Key Decisions.

• PROJECT TEAM: Large Group Meets Bi-Monthly to Provide Advice and Feedback.

• SUB - TEAMS: Small Groups That Focus on a Specific RFD Task.

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GOALS FOR 2010

• 1,300 Participants (650 Online registrations)• Increase African American Participants• 100 Prostate Cancer Survivor Participants• $45,000 Net for Prostate Cancer Research• 65 Volunteers• 100 Survivors• 125 Kids• 75 Teams

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SUB TEAMS• Community Outreach• Runner/Walker Recruitment• African American Recruitment• Team Recruitment• Cost Containment• Sponsor Recruitment• Survivor Recruitment• Social Networking Marketing• Physician Recruitment• Food and Beverage

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HOW YOU CAN HELP

1. Organize Teams of Employees2. Be a Sponsor – Provide Financial Support3. Be a Supporter- Provide a Drawing Prize4. Join an RFD Sub - Team5. Be a Volunteer6. Publicize and Market RFD in your

workplace and your community

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