RTFM! 2012 / © therueggs

RTFM! TC World Conference 2012 Martin Rüegg martin.rueegg@maxonmotor.com martin@therueggs.com

RTFM Real & Touchable Front-end Matter Or: Users decide on What/How/When 80%

RTFM Real & Touchable Front-end Matter

« We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction. »

Bill Gates

The Future of Technical Communication

2015 Knowledge transfer and communication are mobile 2020 Information is granular 2025 Operating systems are remodeled 2012

The world communicates mobile.

Homo mobilis

« We're all connected, all the time. » mindbullets.net

« An increasingly number of aspects of our everyday

life compose of continuous nomadism. » Matthias Horx

« Life-as-we-know-it, or Life 1.0, was just the curtain

raiser. Are you ready for Life 2.0? »

futureworld.org

What Users use

Users [M]

Use of the Internet

Dat: W3C, Cambridge MA USA / U.S. Census Bureau, Washington DC USA

10'000

20'000

30'000

40'000

50'000

60'000

70'000

80'000

Data Traffic [PB per month] Users vs. Data Traffic

5.4 PB ≈1.2 Mio. DVDs

14'414 PB ≈DVDs

(LD 384'000 km)

1 PB (petabyte) = 1 million GB

as of 2009: Smartphones +200% annually

Tablets +50% annually

What is needed

Lit: Crowley, Coutaz (1995)

Ek: Required energy of a touchpanel tracker to recognize the subsequent movement.

The use of high-grade granular information.

Knowledge Transfer

How to give back Life?

1) Without beating about the bush.

2) In small portions. 3) And with emotion.

inconvenient? negative? garish? Text? cold? hard? Foe?

disparate?

The (human) Brain

comfortable? positive? pastel? Image? warm? soft? Friend? associative ?

Lit: Decision Science Laboratory @ Harvard University, Cambridge MA (2010) / Stanford University, Stanford CA (2010)

The human Brain Bottleneck #1

Denial of reception due to… Forlornness Thirst Lack of emotion

The receptiveness: 3 words to gain attention 15 words for the core message 2-4 seconds until frustration limit

Lit: Colorado State University, Fort Collins CO (1993) / Concordia University, Montreal QC Lit: Colorado State University, Fort Collins CO (1993) / Concordia University, Montreal QC

1) Perception 2) Comprehension 3) Structuring 4) Archiving

5) Reactivation 6) Utilization

Lit: Chambers, Mattingley (2005) / Hagiwara et al (2009)

Hence:

+ Speed – Volume + Emotion

Remodeled graphical user interfaces «Pimp my operating system» Operating systems «reloaded»

Communication Technologies

Lit: Kurzweil (2001, 2003)

The exponential acceleration

of communication.

2019 2000

Layer thickness [nm]

Microprocessor Manufacturing 1 nm (nanometer) = 1 millionth of a millimeter

Dat: futuretimeline.net

Hair thickness: 70'000 nm (0.07 mm)

Operating Systems 1979-2012

1) Machine 2) Application 3) User

Operating Systems 2025

1) User 2) User 3) User

behavior expectation wishes

A simple Task – unsolvable on the Screen

Command

Repeat

Click right / Click «Kopieren»

Click right / Click «Paste»

Click left «Undo»

Click left «Repeat»

Shortcut

Ctrl+C

Ctrl+P

Ctrl+Z

Ctrl+Y

Digitizer

How Users want to use…

…and how some already can. MacBook Pro 2012 Retina: User Manual, first Page

Dat: apple.com

«Pimp my Operating System» Personalization

Criterion

Time of day

Age / gender / limitations

Depth of information

Repetition

Effect

• Ticker , headline • Detailed report

• Inhibition, suppression • Dynamic look

• Dynamic scaling • Relation to history

• Resume where last visited

Display

• «Quick-and-Dirty» • Background, context

• Age-compatible content • Alignment of colors,

shapes, controls 1) Essentials 2) Need-to-knows 3) Former content

1) Summary… 2) …and on we go

«Pimp my Operating System» Personalization

Operating Systems «reloaded»

Eye Tracking as a substitute for mouse control

Gestures Motion and spatial control «Mood Control» Adaptive voice control

Operating Concepts: Gestures and Voice

Operating Concepts: Merged Functions

Operating Concepts: Adaptive Voice Control Courtesy of

The original HD video has been removed. Follow this Link to see it in Web quality on YouTube.

Coming soon…

Novel interfaces and ports Auto-adaptive user interfaces Highly dynamic interaction between user and

operating system Full integration of user behavior Dynamic scaling of depth of information Merger of structure and content Fragmentation of information in homeopathic doses

Lit: Kulas (2010) / Peter et al (2007) / Petroni, Hicks (2007) / United States Patent and Trademark Office, Alexandria VA

Dat: microsoft.com / apple.com / uspto.gov

On the highway.

Where we talk

What we focus on

1) Technical Communication… MUST NOT be at the end of a development, thus being

forced to “post describe” a given final result. MUST be part of the formation, part of the

development, part of the product, assigned to contribute as the user’s advocate from the first moment.

2) The user must be immediately on board; without any obstacles/without practicing/without frustration.

How we do it

1) From the start: User and user benefit come first.

2) Very close cooperation as one team: Research & Development, Hardware Design, Software Design, Technical Communication.

3) Before / after: From hard and stony trail to highway.

What we achieve

First attempt hit rate of 80+% with launch of new devices, functions, extensions.

Barely rectification needed. Extremely fast iteration. Little to none training effort. High customer satisfaction, excellent feedbacks.

A practical Example:

HTML5: «EPOS Studio»

iOS: «iStudio»

The Future of Technical Communication

2015 Knowledge transfer mobile

2020 Information granular

2025 Operating systems remodeled

2012 20:80

Martin Rüegg Technical Author maxon motor ag CH-6072 Sachseln martin.rueegg@maxonmotor.com martin@therueggs.com

RTFM! 2012 / © therueggs

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