Post on 18-May-2015
description
Wild Asia’s Responsible Tourism Initiative
Responsible Tourism Awards
Making businesses work for our natural areas, people and our environment
A sponsorship proposal by: Dr Reza Azmi (Founder & Executive Director, Wild Asia)
Learn, Be Inspired, Make a Difference
What we often forget
Fundamentals of tourism
What we don’t see
What we don’t see
What we don’t see
“Golf courses, developers nibble at Asia's rice paddies”(May 2008, Reuters)
The Opportunity
Learn, Be Inspired, Make a Difference
Changing traveler trends
71% - think holidays
should benefit people of the destinations.
85% - think holidays
should not damage the environment
77% - want holidays to
experience local culture and foods
ABTA Annual Travel Market Survey (2002)
Lower your cost“Installation of efficient water recycling systems have saved about US$10,000 a month”
Bali Inter-continentalGreen Globe Case Study
Better management, saves costs
Build customers “If I know the resort is taking steps to protect the environment, I’ll definitely support it and most likely refer the place to my friends”
John Paul Sta Maria, 26Business Development Manager
Be seen to tackle big problems
What we have learnt...
Learn, Be Inspired, Make a Difference
Committed to conservation
Committed to local people
Committed to livelihoods
Partner our Awards
Learn, Be Inspired, Make a Difference
Launched in 2006
• Pilot award in 2006• Only Asian award for Responsible Tourism • Over 22 entries from Australia, Indonesia, Laos,
Malaysia, Sri lanka, Thailand
Going on four…
• 2008 - over 48 entriesfrom Cambodia, Indonesia, India, Laos, Malaysia, Philippines, Sri Lanka, Thailand, Vietnam
• Gearing up for our fourth year!
RT in the media!
Extensive coverage: From online to mainstream media channels
Our partners since 2006
RTA09 roll out plans
• Awards to be announced April 2009.
• Closing event held in conjunction with CSR Asia’s International Annual CSR Summit (Kuala Lumpur) 28th October 2009.
• Regional training workshop “RT in Action” for tourism professionals and business owners. Held @ CSR Asia’s International Annual CSR Summit(Kuala Lumpur) on the 29-30th October 2009.
Total target: USD 35,000
RTA09 launched in April!
Media releases & features
“Ecochecks” site visits (Jun-Aug)
All 8 finalists to be visited.
“Award” presentation (Oct)
Cocktail reception @ CSR Asia’s Annual CSR Summit
28th Oct 2009.
“CSR in Travel” workshop (Oct)
Training Workshop @ CSR Asia’s Annual CSR Summit
29-30th Oct 2009.
Investment and exposure
• Every year, since 2006 we have been doubling our media exposure.
• In 2008 we had 88 media inserts with a media value of 3 million.
• Investing RM100,000 per annum generates 10 times or more PR value!
Benefits to Partners
• Invitation to speak at the Awards Presentation & Press Conference; participation at our “CSR in Travel” workshop.
• Banners or buntings with corporate name and logo prominently displayed at the Award ceremony.
• Press release on Title Sponsor’s supporting the Awards.
• 2-page write up on the Title Sponsor’s CSR initiatives for the website (www.wildasia.net).
• Advertising banner on Wild Asia website.
• Product sampling opportunity and giveaways authorized (in accordance with local laws).
Total target: USD 35,000
Summary of benefits
Partnership PackagesSummary of different partnership packages
Description Platinum
Partner
Gold partner Bronze Partner Silver Partner Media Partner
Sponsorship value MYR126,000
USD 35,000
MYR72,000
USD20,000
MYR36,000
USD10,000
MYR18,000
USD5,000
Media exposure
(print & online)
Speaking slot at RTA
press conference
√ √ - - -
Free delegate tickets to
CSR Asia Summit
2 1 - - -
Free delegate tickets to
RTA workshop
4 3 1 1 1
Logo exposure (all RTA
collaterals)
√ √ √ √ √
Logo & exposure on all
RTA press releases
√ √ √ √ √
Logo & exposure on RTA
homepage on
wildasia.net
√ √ √ √ √
Feature on partner’s CSR
activities on wildasia.net
√ √ √ - -
Internal 1-day “CSR in
Travel” or “green”
workshop for partners*
3 2 1 - -
*Workshop can be tailored to suit your corporate CSR requirements
Why partner us?
• “Green is the new black”!• Make your CSR efforts
known with Wild Asia.• Be seen at CSR Asia’s
International Annual Summit.• Be associated with our
Green Brand.• Be on the media spotlight.
Our timeline
Preparation Short listing
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Preparation Short listing & pre-publicity
Site Visits Awards Planning
RT communication (all year)Review of past years awardsConceptualize 2009 Awards
RT communication (all year)First Press releasesAnnouncement of 2009 awardsShort-listing of finalists
RT communication (all year)Site visits to finalistsPlanning of award presentation
Awards & seminar Publicity for RT Award winners
AwardsSite visits
Finally, why we do what we do
“If environmentalists aren’t willing to engage with big businesses, which are among the most powerful forces in the modern world,
it won’t be possible to solve the world’s environmental problems.”
Jared Diamond (Collapse)
Thank you!
Learn, Be Inspired, Make a Difference