Role of marketing communication

Post on 11-Apr-2017

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Transcript of Role of marketing communication

Means to INFORMAbout

WHAT I SELL

……..company

MARKETINGCOMMUNICATION

COMPANYVOICE

of BRANDS&

Represents

MARKETING COMMUNICATION

Evolution

ENVIRONMENT

& Its

Effect onBrand Equity

& Sales

CONSUMEREffects on

BRANDSCOMPANYPRODUCTINFO

DEALS &DISCOUNTS

BUDGETUSAGE