MARKETING & COMMUNICATION N° 1 2009 MARKETING & COMMUNICATION
Role of marketing communication
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Transcript of Role of marketing communication
Means to INFORMAbout
WHAT I SELL
……..company
MARKETINGCOMMUNICATION
COMPANYVOICE
of BRANDS&
Represents
MARKETING COMMUNICATION
Evolution
ENVIRONMENT
& Its
Effect onBrand Equity
& Sales
CONSUMEREffects on
BRANDSCOMPANYPRODUCTINFO
DEALS &DISCOUNTS
BUDGETUSAGE