www.scandit.com Droidcon 2013, Berlin, Apr 10, 2013

Dr. Christof RodunerCOO and co-founderchristof@scandit.com

@scandit

Democratizing Business Processes with Android-based Mobile Devices

ABOUT

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ABOUT SCANDIT

Company: Founded by entrepreneurs and MIT /

ETH Zurich graduates in 2009. Based in Zurich, Switzerland

Customers: 5,000+ licensees in 80+ countries. Preferred technology provider of GS1

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BARCODE SCANNING PLATFORM Barcode Scanner SDK:

Fastest and most reliable mobile barcode scanning technology

Scans from any angle and without autofocus

Supports Android, iOS, WP8 (soon), Symbian/Qt, Phonegap and Titanium

Product API & Scanalytics Product data for over 25M UPCs across

different geographies and categories. Scan analytics (top products and

categories, at-home vs. in-store, etc.)

Great support and simple pricing Free community edition available

ENTERPRISE IT TRENDS

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MOBILE BUSINESS

Mobile has dramatically changed the way of doing business:

Brick & Mortar

Retailers

Online Retailers

Brand Owners

Grocery Stores

IndependentProduct Portals

CouponSites

Mobile Payment Provider

Price Comparison

Engines

… but mostly in consumer space

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CONSUMERIZATION OF THEENTERPRISE

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NOT JUST SOFTWARE…

BYOD

BUSINESS PROCESSES

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TODAY: DEDICATED HARDWARE

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TOMORROW: ANDROID TO THERESCUE

Advantages: Make business process accessible to everyone Support occasional use Support locally decentralized use Stylish device instead of clunky hardware

CHALLENGE:TECHNOLOGY

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CHALLENGE: NO AUTOFOCUS

No autofocus (AF) camera

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CHALLENGE: BLURRY IMAGESWITH AUTOFOCUS DEVICES

Wrong focus point

Camera not able to focus on objects too close

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CHALLENGE: DELAY DUE TO AUTOFOCUS

Time

Autofocus duration on iPhone 4S: ~1 secDelay to start autofocus: ~0.3 sec

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CHALLENGE:PACKAGING, FORM FACTOR & LIGHTING

Transparent code on round surface

Non-uniform background

Crumpled surface

Thin barcodes

Glare

Tiny 2D codes

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DEMO VIDEO

www.scandit.com/video

PROCUREMENT

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PROCUREMENT STATUS QUO

How small enterprises order goodstoday:

Assemble order using Excel sheetor pen and paper

Find product in web shop,enter quantity,place order

Check if shipment is complete

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PROCUREMENT USINGA MOBILE DEVICE

Actor #1: Retail buyer or manager Action #1: Places a product order by scanning an item, case

or stand alone barcode from catalog

Actor #2: Product vendor Action #2: Assembles order as specified by Actor #1, and

scans product before shipping to retail location

Actor #3: Dock receiver Action #3: Accepts an order from the vendor via a receiving

dock. Scans a palate or product case to add items to store inventory system

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EXAMPLE SOLUTION:WINTERHALTER + FENNER

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VALUE PROPOSITIONStrategic Technology

- Streamline ordering process

- Decentralize ordering

- Automate manual processes

- Fast and reliable

- Familiar UX

Competitive Monetization

- Improve product availability

- Reduce human error

- Reduce hardware costs

- Reduce labor costs

- Affordable support

SELF CHECKOUT

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SELF CHECKOUT STATUS QUOAutomated checkout process in today’s retail stores: Custom mobile devices Fixed checkout stations Not possible in smaller stores

Source: WikipediaSource: www.coop.ch

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SELF CHECKOUT USINGA MOBILE DEVICE

Actor #1: Consumer Action #1: Scan items as they are added to a

shopping basket. Action #2: Scan coupon for promotion Action #3: Scan loyalty card (or have digital version

in mobile wallet) Action #4: Scan a barcode on a checkout kiosk to

checkout Action #5: Receive QR code on mobile device to

open gate, confirm payment and walk out

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EXAMPLE SOLUTION: QTHRU

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VALUE PROPOSITIONStrategic Technology- Reduce checkout time

- Help shoppers with local discovery

- Personalized offers andrecommendations, targeted dealsand promotions

- Opportunities to up-sell / cross-sell

- Runs on shopper’s own device

- Cross-platform

- Fast and reliable

Competitive Monetization- Improved shopping experience

- Be perceived as innovator (byconsumers and competitors alike)

- Reduced hardware costs

- Reduced labor costs

TICKETING

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TICKETING STATUS QUO

Ticket distributionand verification

Often no technologysupport

Hardware is often: Clunky Expensive Offline With bad battery With basic UI only

Images: shubertticketing.com, starticket.ch, Wikipedia

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TICKETING USINGA MOBILE DEVICE

Actor #1: Ticket distributor Action #1: Creates and

distributes a ticket with a barcode (digital or physical)

Actor #2: Event staff Action #2: Scans the barcode

on a ticket to admit entry to event

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EXAMPLE SOLUTION: FATSOMA

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VALUE PROPOSITIONStrategic Technology- Feasible for small event organizers

who have to use pen and paperotherwise

- Decentralized event management

- Easy access to hardware

- Online verification with support forwifi and 3G

- Over-the-air deployment andupdates

- Familiar UX

- Cross-platform

Competitive Monetization- More convenient for event guests

to buy, store and show tickets

- Last-minute sales

- More revenue

- Reduced hardware costs

- Reduced labor costs

POINT OF SALE

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POS STATUS QUOToday’s point-of-sale systems: Scan products and total cost Accept payment Too heavy-weight for small, individual retailers (hardware cost,

agreements with payment processors, etc.)

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POS USING A MOBILE DEVICE

Actor #1: Cashier Action #1: Scan products

individually to total cost of items in basket

Action #2: Cashier scans barcode off of consumer’s mobile device to activate the coupon or loyalty card

Action #3: Accept payment Action #4: Accept item return

by scanning barcode on item

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EXAMPLE SOLUTION:ZING CHECKOUT

Mobile phone can emulate traditional peripheral devices: Receipt printer → email or text message receipts Mouse → touch screen Scan gun → camera-based scanner Credit card terminal → dongle or camera-based reader

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VISUAL CREDIT CARD READING

Capture credit card information with smartphone camera

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VALUE PROPOSITION

Strategic Technology

- Speed up checkout

- Improve customer experience

- Fast and reliable

- Familiar UX

Competitive Monetization

- Differentiate through elegant solution

- Reduced hardware costs

- Reduced labor costs

- Affordable support

PARTS TRACKING

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PARTS TRACKING STATUS QUO Goal:

Gobal hardware manufacturer needs to track hardware parts across entire organization

Enable 10,000+ technical employees to participate in QA process

Two approaches:

Dedicated handheld scanners → only fewemployees can participate

Desktop / web-based solution: low compliance, mistakes, outdated information

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PARTS TRACKING USINGA MOBILE DEVICE

Electronics manufacturers Actor: Engineer or Manager

Action #1: Check in to identify the part’s location and user

Action #2: Identify part details and specs

Action #3: Identify past users who worked with the part

Action #4: Request changes to part Action #5: Log notes, Bugs, etc

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SOLUTION Imprint tiny 4x4mm Datamatrix codes and/or Code39

stickers on hardware parts

Build track and trace app with Scandit’s Barcode Scanner SDK to deliver laser-like scanning performance to thousands of occasional scanners.

Benefits: Increased efficiency by extending hardware tracking to more

than a few QA specialists with barcode scanner hardware Better governance of hardware parts by management Significant cost savings compared to solutions based on

dedicated scanners

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VALUE PROPOSITION

Strategic Technology

- Leverage BYOD ecosystem

- Enable occasional scanning

- Create one point of access for part information

- Supports very small Datamatrixbarcodes (4mm)

- Cross-platform

- Familiar UX

Competitive Monetization

- QA improvements

- Reduces friction during production, testing and distribution of parts

- Reduced labor costs

- Reduced hardware costs

CONCLUSION

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SUMMARY Android devices bring great changes to well-established business

processes

Sophisticated process support becomes available to everyone, evensmall businesses

Android devices are more appealing, less expensive, often less complex and more readily available than devices traditionally used

Everyone, even occasional users with their own devices, canparticipate in a business process

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FURTHER INFORMATIONFree Barcode Scanning SDK:www.scandit.com/pricing

Blurry Barcode Scanning Blog Post Series Introduction: Why Bother? Market Perspective: Original Research StudyTechnical Perspective: Reasons for Use

Additional Web ResourcesProduct API: www.scandit.com/product-api/Case Studies: www.scandit.com/apps/case-studies/E-mail: info@scandit.com

THANK YOU