Roduner democratizing business processes with android-based mobile devices
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Transcript of Roduner democratizing business processes with android-based mobile devices
www.scandit.com Droidcon 2013, Berlin, Apr 10, 2013
Dr. Christof RodunerCOO and [email protected]
@scandit
Democratizing Business Processes with Android-based Mobile Devices
ABOUT
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ABOUT SCANDIT
Company: Founded by entrepreneurs and MIT /
ETH Zurich graduates in 2009. Based in Zurich, Switzerland
Customers: 5,000+ licensees in 80+ countries. Preferred technology provider of GS1
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BARCODE SCANNING PLATFORM Barcode Scanner SDK:
Fastest and most reliable mobile barcode scanning technology
Scans from any angle and without autofocus
Supports Android, iOS, WP8 (soon), Symbian/Qt, Phonegap and Titanium
Product API & Scanalytics Product data for over 25M UPCs across
different geographies and categories. Scan analytics (top products and
categories, at-home vs. in-store, etc.)
Great support and simple pricing Free community edition available
ENTERPRISE IT TRENDS
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MOBILE BUSINESS
Mobile has dramatically changed the way of doing business:
Brick & Mortar
Retailers
Online Retailers
Brand Owners
Grocery Stores
IndependentProduct Portals
CouponSites
Mobile Payment Provider
Price Comparison
Engines
… but mostly in consumer space
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CONSUMERIZATION OF THEENTERPRISE
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NOT JUST SOFTWARE…
BYOD
BUSINESS PROCESSES
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TODAY: DEDICATED HARDWARE
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TOMORROW: ANDROID TO THERESCUE
Advantages: Make business process accessible to everyone Support occasional use Support locally decentralized use Stylish device instead of clunky hardware
CHALLENGE:TECHNOLOGY
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CHALLENGE: NO AUTOFOCUS
No autofocus (AF) camera
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CHALLENGE: BLURRY IMAGESWITH AUTOFOCUS DEVICES
Wrong focus point
Camera not able to focus on objects too close
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CHALLENGE: DELAY DUE TO AUTOFOCUS
Time
Autofocus duration on iPhone 4S: ~1 secDelay to start autofocus: ~0.3 sec
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CHALLENGE:PACKAGING, FORM FACTOR & LIGHTING
Transparent code on round surface
Non-uniform background
Crumpled surface
Thin barcodes
Glare
Tiny 2D codes
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DEMO VIDEO
www.scandit.com/video
PROCUREMENT
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PROCUREMENT STATUS QUO
How small enterprises order goodstoday:
Assemble order using Excel sheetor pen and paper
Find product in web shop,enter quantity,place order
Check if shipment is complete
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PROCUREMENT USINGA MOBILE DEVICE
Actor #1: Retail buyer or manager Action #1: Places a product order by scanning an item, case
or stand alone barcode from catalog
Actor #2: Product vendor Action #2: Assembles order as specified by Actor #1, and
scans product before shipping to retail location
Actor #3: Dock receiver Action #3: Accepts an order from the vendor via a receiving
dock. Scans a palate or product case to add items to store inventory system
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EXAMPLE SOLUTION:WINTERHALTER + FENNER
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VALUE PROPOSITIONStrategic Technology
- Streamline ordering process
- Decentralize ordering
- Automate manual processes
- Fast and reliable
- Familiar UX
Competitive Monetization
- Improve product availability
- Reduce human error
- Reduce hardware costs
- Reduce labor costs
- Affordable support
SELF CHECKOUT
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SELF CHECKOUT STATUS QUOAutomated checkout process in today’s retail stores: Custom mobile devices Fixed checkout stations Not possible in smaller stores
Source: WikipediaSource: www.coop.ch
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SELF CHECKOUT USINGA MOBILE DEVICE
Actor #1: Consumer Action #1: Scan items as they are added to a
shopping basket. Action #2: Scan coupon for promotion Action #3: Scan loyalty card (or have digital version
in mobile wallet) Action #4: Scan a barcode on a checkout kiosk to
checkout Action #5: Receive QR code on mobile device to
open gate, confirm payment and walk out
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EXAMPLE SOLUTION: QTHRU
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VALUE PROPOSITIONStrategic Technology- Reduce checkout time
- Help shoppers with local discovery
- Personalized offers andrecommendations, targeted dealsand promotions
- Opportunities to up-sell / cross-sell
- Runs on shopper’s own device
- Cross-platform
- Fast and reliable
Competitive Monetization- Improved shopping experience
- Be perceived as innovator (byconsumers and competitors alike)
- Reduced hardware costs
- Reduced labor costs
TICKETING
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TICKETING STATUS QUO
Ticket distributionand verification
Often no technologysupport
Hardware is often: Clunky Expensive Offline With bad battery With basic UI only
Images: shubertticketing.com, starticket.ch, Wikipedia
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TICKETING USINGA MOBILE DEVICE
Actor #1: Ticket distributor Action #1: Creates and
distributes a ticket with a barcode (digital or physical)
Actor #2: Event staff Action #2: Scans the barcode
on a ticket to admit entry to event
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EXAMPLE SOLUTION: FATSOMA
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VALUE PROPOSITIONStrategic Technology- Feasible for small event organizers
who have to use pen and paperotherwise
- Decentralized event management
- Easy access to hardware
- Online verification with support forwifi and 3G
- Over-the-air deployment andupdates
- Familiar UX
- Cross-platform
Competitive Monetization- More convenient for event guests
to buy, store and show tickets
- Last-minute sales
- More revenue
- Reduced hardware costs
- Reduced labor costs
POINT OF SALE
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POS STATUS QUOToday’s point-of-sale systems: Scan products and total cost Accept payment Too heavy-weight for small, individual retailers (hardware cost,
agreements with payment processors, etc.)
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POS USING A MOBILE DEVICE
Actor #1: Cashier Action #1: Scan products
individually to total cost of items in basket
Action #2: Cashier scans barcode off of consumer’s mobile device to activate the coupon or loyalty card
Action #3: Accept payment Action #4: Accept item return
by scanning barcode on item
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EXAMPLE SOLUTION:ZING CHECKOUT
Mobile phone can emulate traditional peripheral devices: Receipt printer → email or text message receipts Mouse → touch screen Scan gun → camera-based scanner Credit card terminal → dongle or camera-based reader
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VISUAL CREDIT CARD READING
Capture credit card information with smartphone camera
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VALUE PROPOSITION
Strategic Technology
- Speed up checkout
- Improve customer experience
- Fast and reliable
- Familiar UX
Competitive Monetization
- Differentiate through elegant solution
- Reduced hardware costs
- Reduced labor costs
- Affordable support
PARTS TRACKING
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PARTS TRACKING STATUS QUO Goal:
Gobal hardware manufacturer needs to track hardware parts across entire organization
Enable 10,000+ technical employees to participate in QA process
Two approaches:
Dedicated handheld scanners → only fewemployees can participate
Desktop / web-based solution: low compliance, mistakes, outdated information
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PARTS TRACKING USINGA MOBILE DEVICE
Electronics manufacturers Actor: Engineer or Manager
Action #1: Check in to identify the part’s location and user
Action #2: Identify part details and specs
Action #3: Identify past users who worked with the part
Action #4: Request changes to part Action #5: Log notes, Bugs, etc
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SOLUTION Imprint tiny 4x4mm Datamatrix codes and/or Code39
stickers on hardware parts
Build track and trace app with Scandit’s Barcode Scanner SDK to deliver laser-like scanning performance to thousands of occasional scanners.
Benefits: Increased efficiency by extending hardware tracking to more
than a few QA specialists with barcode scanner hardware Better governance of hardware parts by management Significant cost savings compared to solutions based on
dedicated scanners
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VALUE PROPOSITION
Strategic Technology
- Leverage BYOD ecosystem
- Enable occasional scanning
- Create one point of access for part information
- Supports very small Datamatrixbarcodes (4mm)
- Cross-platform
- Familiar UX
Competitive Monetization
- QA improvements
- Reduces friction during production, testing and distribution of parts
- Reduced labor costs
- Reduced hardware costs
CONCLUSION
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SUMMARY Android devices bring great changes to well-established business
processes
Sophisticated process support becomes available to everyone, evensmall businesses
Android devices are more appealing, less expensive, often less complex and more readily available than devices traditionally used
Everyone, even occasional users with their own devices, canparticipate in a business process
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FURTHER INFORMATIONFree Barcode Scanning SDK:www.scandit.com/pricing
Blurry Barcode Scanning Blog Post Series Introduction: Why Bother? Market Perspective: Original Research StudyTechnical Perspective: Reasons for Use
Additional Web ResourcesProduct API: www.scandit.com/product-api/Case Studies: www.scandit.com/apps/case-studies/E-mail: [email protected]
THANK YOU