When Product Development Fails

25-50 people car-satisfied with one vehicle 10-20 cars off the road for each Zipcar

Quality of urban life improves for allParking paradigm changes

Zipcar’s vision

Make renting a car as easy and convenient as getting cash from an ATM

1999 September idea December business plan written2000 Incorporation February tech try #1

two sets of engineers April beta June launch July test of hand-held

The car unlocks with the right Zipcard at the right time on the right car

1999 September idea December business plan written2000 Incorporation February try #1 April beta June launch July #2 “test” August Broken? Or how it “works” January 2001 Box complete

The Idea…Implementation

Learning & Iteration

Vision

Enabling StructureFacts & Trends

The Idea: people who don’t use their cars much rent them to their friends and neighbors who need a car sometimes.

Putting excess car together with not-enough car

Buzzcar: la force de la ruche… et sa diversité

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Buzzcar: la force de la ruche… et sa diversité

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Lille

Buzzcar: la force de la ruche… et sa diversité

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Nantes

Buzzcar: la force de la ruche… et sa diversité

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Montreuil

Buzzcar: la force de la ruche… et sa diversité

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Paris

Buzzcar: la force de la ruche… et sa diversité

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Lyon

Buzzcar: la force de la ruche… et sa diversité

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Valence

Robin ChaseRobin@buzzcar.com@rmchase

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