Robin Chase on Product Failure
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When Product Development Fails
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Robin Chase (previously of Zipcar now of Buzzcar) joins us at FailCon France to share early product development failures and recoveries at ZipCar.
Transcript of Robin Chase on Product Failure
When Product Development Fails
25-50 people car-satisfied with one vehicle 10-20 cars off the road for each Zipcar
Quality of urban life improves for allParking paradigm changes
Zipcar’s vision
Make renting a car as easy and convenient as getting cash from an ATM
1999 September idea December business plan written2000 Incorporation February tech try #1
two sets of engineers April beta June launch July test of hand-held
The car unlocks with the right Zipcard at the right time on the right car
1999 September idea December business plan written2000 Incorporation February try #1 April beta June launch July #2 “test” August Broken? Or how it “works” January 2001 Box complete
The Idea…Implementation
Learning & Iteration
Vision
Enabling StructureFacts & Trends
The Idea: people who don’t use their cars much rent them to their friends and neighbors who need a car sometimes.
Putting excess car together with not-enough car
Buzzcar: la force de la ruche… et sa diversité
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Buzzcar: la force de la ruche… et sa diversité
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Lille
Buzzcar: la force de la ruche… et sa diversité
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Nantes
Buzzcar: la force de la ruche… et sa diversité
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Montreuil
Buzzcar: la force de la ruche… et sa diversité
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Paris
Buzzcar: la force de la ruche… et sa diversité
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Lyon
Buzzcar: la force de la ruche… et sa diversité
19
Valence
