TEAMDISTORTION

TARGET MARKET

Age group: 18-55 Who are looking to color their homes

Newly wedded couples

People making house from saving

People switching from rural area to

urban towns

Campaign Objectives

-To create awareness about the benefit and attributes of elite paint.

-To create an emotional attachment with the consumer. -To make it as first choice over Berger and Asian paint.

THE BIG IDEA

To approach the target market with an emotional and rational approach to make elite paint their first choice of paint for coloring house.

Rangiye din apon rong eCAMPAIGN NAME-

TVC

MAGAZINE COVER

NEWSPAPERAD

LEAFLETS

BILLBOARDBILLBOARD

In shop poster and Signboard

VIRAL MARKETING

Elite paint selfie contest

Photo booth

BUDGETING

TVC(inclusive of airing cost)- 4,00,00,000

Radio Ad - 2,00,00,000

Newspaper ads(150*5000) - 7,50,000

Magazine cover 12000*10- 1,20,000

Leaflets (300000*3) - 90,00,000

Billboard (10*100000)- 1,00,00,000

Photo booth (10*10000) - 1,00,000

TOTAL - 7,99,70,000

THANK YOU,

Any Questions?