Post on 14-Apr-2017
Rob WellmanCEO Social5
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“ rob5 ”TO
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13 YrsTo Reach
50 Million
Viewers
television
4 YrsTo Reach
50 Million
Users
internet
9 MonthsTo Reach
100 Million
Users
social
38 YrsTo Reach
50 MillionListeners
radio ?think about this . . .
38 YrsTo Reach
50 MillionListeners
radio
9 MonthsTo Reach
100 Million
Users
social
facebook today ?
13 YrsTo Reach
50 Million
Viewers
television
4 YrsTo Reach
50 Million
Users
internet
1.5 Billion Monthly Users
facebook today ?
#2 Most Used Social Network By B2B Marketers
Largest Professional Network Online
183 Billion Emails Sent Daily
More People Access Internet Via Mobile Than Desktop
1.5 Billion Monthly Users
More Mobile Phones Than People In The World
#2 Most Used Social Network By B2B Marketers
Largest Professional Network Online
183 Billion Emails Sent Daily
1.5 Billion Monthly Users?so what does this mean for
business . . .
More Mobile Phones Than People In The World
major brands have made the shift to social strategies . . .
because they know that’s where consumers . . .
are spending their time !
you’ll realize . . .
if you read between the lines
.
major brands have made the shift to social strategies . . .
because they know that’s where consumers . . .
are spending their time !
it’s also where more & more businesses are . . .
shifting their budget$ !
think about this . . .
if you read between the lines you’ll realize . . .
SHARE OFREVENUE 2014 2015 2016 2017 2018 2019
6.5%5.7%3.4%1.7%
41.3%34.6%
45 %
30 %
0 %
US AD SHARES BY MEDIA
6.8%
directories
outdoor
magazines
radionewspapers
digital & mobile
television
Source:www.emarketer.com/Article/Mobile-Account-More-than-Half-of-Digital-Ad-Spending-2015/1012930
brands winning digital awards
think about this . . .
we DO IT every day online
“ We no longer need to spend $4 million on a :30 second Super Bowl commercial to reach 200 million viewers
because . . . “
SOCIAL MEDIA
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ONLINE USERS TRUST ADVERTISING 14% WHILE THEY TRUST
PEER RECOMMENDATIONS50% | 70% |
90%
A: WHAT IS 90%
TRADITIONAL ADVERTISING PEER RECOMMENDATIONS
SOCIAL ALLOWS PEER “SHAREABILITY”
TRUST90%
TRUST14%
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THIS IS A KEY MOTIVATOR
FOR BUSINESSES THAT EMBRACE THE WORLD OF SOCIAL
MARKETING
A: WHAT IS . . .
Audience More Likely To Hear What You Have To Say• People view social platforms as networking and conversational• Not slick marketing and advertising machines
Fear Of Being Left Behind
More Affordable Than Other Options
My Competition Is Outdistancing Me
More Ways For Customers To Find You
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ONE IN EVERY SEVEN MINUTES SPENT ONLINE IS SPENT ON THIS
SOCIAL CHANNEL
A: WHAT IS FACEBOOK
IF FACEBOOK WERE A COUNTRY IT WOULD BE THE FIRST IN THE WORLD AHEAD CHINA AND INDIA
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FORBES CALLED THIS SOCIAL
CHANNEL ONE OF THE BEST FOR PROFESSIONALS
A: WHAT IS LINKEDIN> Expand Your Professional Reputation> Cultivate New Relationships
> Grow Your Sales Pipeline
> More Aware & Invloved In Your Industry
> Learn & Connect With Experts
> Get Noticed
> Don’t Get Left Behind
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THESE DEVICES RECENTLY TOOK OVER
DESKTOP INTERNET ACCESS
TIME SPENT
ON INTERNET
BY DEVICE
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THIS IS STILL THE LARGEST SOCIAL
MEDIA CONNECTION?YOU MIGHT NOT
BELIEVE IN FACEBOOK BUT EVERYONE
BELIEVES IN THIS . . .
A: WHAT IS EMAIL
182.9 Billion Emails Sent Daily WorldwideWhat Year Was First Email Sent?
1971
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#1 MISTAKE MADE WHEN TURNING ON A SOCIAL CHANNEL
GRAPHICS CONTENT TYPOS
A: WHAT ARE GRAPHICS
> 4 Posts In 6 Months
> No Brand Energy
> Misused Real Estate
CASCADE ON THEIR OWN
> Socially Awkward
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#2 MISTAKE MADE WHEN TURNING ON A SOCIAL CHANNEL
CONTENT TYPOS FREQUENCY
A: WHAT IS CONTENT
> Frequency Matters- Facebook Posts (3 per week)- Blogs (2 per month)- Tweets (up to 5 per week)- Email (1 per month)
> 40% Promotional | 60% Interesting
> Know The Medium- Facebook Vs Linkedin Vs Twitter Vs
Blog> SharableBONUS
“WOW! If they’re this good with social, they’re probably good at other aspects of their business!”
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THIS IS THE NUMBER ONE REASON PEOPLE
GIVE UP ON THEIR SOCIAL MEDIA
EFFORTS
A: WHAT IS TIME
“I DON’T HAVE THE TIME IT TAKES TO DO IT RIGHT . . .”
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THIS SOCIAL TOOL BUILDS
ENGAGMENT, TRUST AND MAKES YOU A THOUGHT LEADER
ONLINEHINT: 4 LETTERS
Good Content And Quality Design Are The Top Two Factors That Add Credibility For A Blog . . .
Blogs with More Images Attract More Back Links . . .
600 Words Are Recommended Standard . . .
A: WHAT IS A BLOG
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BEST PRACTICE FOR GROWING YOUR
ONLINE AUDIENCE• ASK FOR LIKES & INVITE EVERYONE• BOOST CONTENT• TARGETED FACEBOOK ADS• ONGOING CONTESTS
A: WHAT IS ALL OF THE ABOVE | PROMOTE !
Boost Your ContentFor As Little As $5 You Can Increase Your Content Reach
Targeted AdvertisingReach Demographics & Psychographics + Primary & Secondary Markets
Contest ConnectionEngagement, Rich Data Source, Customers Promote For You, Fun
Grow Your AudiencePromote Your Social Channels, Ask For Likes, Icon in email Signature
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THIS PROFESSIONAL SOCIAL & MOBILE MARKETING SUITE DEPLOYS ALL OF
TODAY’S STRATEGIES
A: WHAT IS SOCIAL5 SUITE OF SERVICES . . .
Suite Of Social, Mobile, Email Marketing Tools That Comes With Your Team Of Experts Ready To Go To Work For You
team of experts
think about this . . .
team of experts
• Built For Small Business
• Digital Is Cost Effective• Results Are Measurable
• Help Businesses Market Online - Like Big Brands
• Saves You Time To Focus On Other Aspects Of Your Biz
team of experts
• Thousands of Clients
• Multiple Countries
• Custom Packages
• Hundreds of Industries
• Affordable Options
team of experts
• Graphics Team Look & Feel
• Tech Experts• Mobile Platforms
• Professional Writers Create & Post Custom Content Weekly To Your Channels
• Promotions & Contests
team of experts
FAST Preview OfAvailable Packages
what makes us great !
Not Self Help Tool No Contracts
your team of experts
One Stop Shop
Seasoned Pros
Customer Service
social5 university
Ongoing Training Q & A Sessions
Archived Webinars
Monthly eVites
Become An Expert
included with every package
Ongoing Training Q & A Sessions
Archived Webinars
Monthly eVites
Become An Expert
it’s easy to get started
it’s easy to get started
choose a package that’s right for you
schedule your onboarding video call
meet your team of experts
discuss graphics and content strategiesgo live in just a few weeks
team of experts
Your rep is ready to help you find the right package, at the right price, that makes sense for your budget !pricing
team of experts
We’re ready to go to work for
you !
rob.social5.net