Post on 26-Jan-2015
description
Jim KalbachCarola Weller
RITE
Testing and a Business Driver
TEST: Are you enjoying Euro IA in Rome so far?
YES NO
1. Do you consider yourself to be a good IA or UX designer?
YES NO
2. Do you think the web provides a good UX most of the time?
YES NO
So...why are there so many bad experiences out there?
We feel boxed in...
http://www.mimenta.com/Mimenta/DigitalArts/Wallpapers.html
...and we cry about it.
http://starwars.wikia.com/wiki/File:Luke_whining.jpg
Great UX Design Great UX=≠
Great UX Design
Great UXX+ =)(
3. Do you complain about stakeholder decisions regarding UX
design?
YES NO
4. Do you know the main cause of poor stakeholder decisions
regarding UX?
YES NO
“They don’t get it!”
http://www.thepoke.co.uk/2011/09/19/billionaire-lost-track-of-exact-fortune-some-time-ago/
http://mook23.files.wordpress.com/2011/06/scientist_in_lab.jpg
We’re focused on products
only
https://picasaweb.google.com/lh/photo/ug22ef6HQ7HxdPGGZnWWOQ
Needed: Engagement
Great UX Design
Great UX+ =)( Stakeholderengagement
5. Do you know how to consistently get that
engagement?
YES NO
RITE
Rapid Iterative Testing and Evaluation
Quick History of User Testing
Pre 1980s No established user testing
Since 1980s Getting some feedback from users
Since 1990s Standard Usabilit yTesting
Product development Launch
Standard Usability Testing
Design Test
Run all interviews ChangesAnalysis and
Report
very
Product development Launch
Concept Designs RITE
Approval
Standard Usability Test
Design Test
Run all interviews
Make changes
Analysis andReport
Day 1 Day 2 Day 3 Day 4 Day 5
Day 6
Test Sessions Test Sessions
Testing
Observation Observation
Mak
e ch
ange
s
Mak
e ch
ange
s
Evaluation
De-Briefing
Iterative
De-Briefing De-Briefing
Rapid
Improved product
with stakeholder
input
Test SessionsObservation
Standard Usability Test vs. RITE Testing:
»A typical usability test focuses on the problems identified.
»The RITE methodology is inherently about the problems solved.
Long report
Long report
UX Team Strategy
USER RESEARCH
BUSINESS
LEAD
MARKETING
PRODUCT MANAGEMENT
DESIGN
CONTENT STRATEGY
Who’s Who
HEAD OF CX
+ SENIOR MANAGEMENT
Debriefings
DESIGNER
USER RESEARCHER
STAKEHOLDER
What has gone wrong…
• No RITE Testing in the beginning
• No prioritization of errors with colour coded post-its
• We assumed stakeholders would know who to invite/approach
• Resource planning with designers and updates between sessions
• Room too small and not enough room for workshoping the solution
a little
Tips for engagement
• Round-Robin to get to know everyone
• Go out for Lunch
• Active analysis with post-its
• Systematic and recurring schedule
• Simultaneous interpreter in the observation room
• Regular debriefings
• No long report two weeks later
Great UX Design Great UX+ =)( Stakeholder
engagement
But Wait – There’s More!
Mutual Benefits
1.Avoid blind veteos and misunderstanding
2.Improve collaboration and efficiency
3.Hierarchy and expertise leveling
4.Influence policy and business attitude
Great UX Design
Great UX+ =)( Stakeholderengagement
Impact on Business
Added
Benefit
+( )
Once you’ve gone RITE,
it’s hard to go back!http://www.globetrotter-select.de/images/FallschirmSkyDive.jpg
6. Will you use RITE on your next projects?
YES NO
7. Do you think there are other methods for stakeholder
engagement?
YES NO
By pushing for a
collaborative, cross-
functional process UX
designers are becoming
grassroots strategic players
... The organizational
perception of the UX
designer becomes more of a
design facilitator, a UX
leader and ultimately a
company leader.
JEFF GOTHELF
“Lean UX is Nothing New,” Johnny Holland: http://johnnyholland.org/2012/09/lean-ux-is-nothing-new/”
Jim.Kalbach@gmail.com
Weller@Sirvaluse.de
DANKE SCHÖN